A video ad platform (VAP) helps publishers manage the advertising that appears in their online video, marketed as software as a service. Ad serving technologies are commonly used for managing web banner ads, but are especially designed to manage ads displayed in online video players, such as the widely used pre-roll and overlay format ads. VAP services can include but are not limited to:

  • Ad serving
  • Ad measurement
  • Ad network management
  • Yield optimization
  • Inventory forecasting
  • Ad format and frequency controls

Online video advertising platforms increased in popularity and revenue by 2011.[1][2]

See also



  1. ^ Smith, Patrick (21 November 2011). "The new boom of online video advertising platforms". The Media Briefing. Retrieved 25 May 2013.
  2. ^ Shiao, Dennis (11 February 2013). "How an Online Video Platform Can Accelerate Your Sales Pipeline". INXPO. Retrieved 25 May 2013.