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Video Arts is a UK-based video production company which produces and sells soft-skills training programmes, e-learning courses and learning platforms. Video Arts also distributes third party titles. It was founded in 1972 by John Cleese, Sir Antony Jay and a group of other television professionals.

Video Arts Ltd.
Subsidiary of Tinopolis
IndustryVideo Production and eLearning
GenreComedy, Learning, Soft Skills, Training
FounderJohn Cleese and Sir Antony Jay
United Kingdom

Cleese sold the company in the 1990s,[1] and it was later bought by Tinopolis in 2007.[2] Cleese continued to feature in Video Arts' training videos.

Video Arts uses humour in its videos in order to make learning points more memorable. Its slogan is a quote from John Cleese: “People learn nothing when they’re asleep, and very little when they’re bored".[3]

Video Arts' productions include;

As well as corporate training videos, the company produced the comedy series, Fairly Secret Army, for Channel 4.


  1. ^ Video Arts sells in £25m deal, The Independent, 5 January 1996
  2. ^ Tinopolis makes £2.4m acquisition The Guardian, 4 May 2007
  3. ^ "Why". Video Arts. 1 May 2014. Retrieved 19 May 2016.

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