Vertic (Vertic A/S) is an independent global digital agency headquartered in New York, with offices in Copenhagen, Singapore, and Seattle.[1]

IndustryDigital Marketing & Communications, Digital Transformation, and Design
HeadquartersNew York City
Number of locations
New York


Area served
Key people
CEO, Sebastian Jespersen Company president, Mads Krogh Petersen
ServicesDigital strategy

User experience & design systems Insights & analytics ABM & demand generation Digital event & experiences Corporate website & eCommerce

Number of employees

The agency creates digital marketing experiences based in technology, design and data.[2]

Vertic is the creator of the marketing methodology Share of Life, which combines strategy, insights, design, and technology.[3]


In 2002, Sebastian Jespersen, CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business could form a deeper and broader connection with customers, Both founders' have a background in management, bringing a unique perspective on B2B marketing and strategy.[4]

Vertic has approximately 100 employees in 3 offices located in New York, Copenhagen, and Singapore.[5]


Share of LifeEdit

Share of Life is a marketing platform developed by Sebastian Jespersen, CEO, and Stan Rapp, pioneer of one-to-one marketing and co-founder of Rapp Collins Worldwide agency (RAPP).[6] The methodology proposes that in an age dominated by digital interactions, companies must create deeper relationships with consumers by weaving the brand into their daily life.[7] At the center of the doctrine is the notion of entanglement,  where brands and customers become “entangled” in mutually beneficial relationships.

UN Global CompactEdit

Vertic is a member of the UN Global Compact and is the advocate for an 18th UN Sustainable Development Goal (SDG): A Meaningful and Safe Digital Life. The SDG promotes fair practices in an increasingly digital world by encouraging companies to use data for mutual benefit rather than for intrusion or manipulation.[8]

The Corporate Website IndexEdit

In 2019, Vertic created the Global Corporate Website Index to evaluate and rank the performance of corporate websites.[9]  It assesses the websites of leading global corporations according to 3 sets of criteria: Experience, Relevancy, and Use of Technology.[10]



Forrester has adopted Vertic’s Share of Life methodology to describe and explore the deep, entangled relationships that brands have with their customers.[11]


CEO, Sebastian Jespersen, is a member of the Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. [12]

Awards and RecognitionEdit

In 2017, Vertic won four awards for the GE Corporate Website Project, including the ACE AWARDS[13] for best brand website, the DRUMB2B Brave Awards[14] for the best use of data & technology in a website, the Internationalist Award[15] for innovative digital marketing, as well as the Webby Awards[16] for the best navigation structure.


  1. ^ "Vertic". Retrieved 2021-01-20.
  2. ^ "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
  3. ^ "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
  4. ^ "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
  5. ^ "Vertic Reviews". Glassdoor. Retrieved 2021-01-20.
  6. ^ "Sebastian Jespersen & Stan Rapp". C-Suite Book Club. Retrieved 2021-01-20.
  7. ^ "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
  8. ^ Vertic. "Digital agency Vertic encourages UN to include a new 18th SDG: A Meaningful and Safe Digital Life". Retrieved 2021-01-20.
  9. ^ Vertic. "Vertic releases report benchmarking corporate websites". Retrieved 2021-01-20.
  10. ^ "Trendsetters: Assessing Corporate Websites is Critical to the Modern Company says Vertic's Sebastian Jespersen". Retrieved 2021-01-20.
  11. ^ "Home". Retrieved 2021-01-20.
  12. ^ "Sebastian Jespersen". Forbes Councils. Retrieved 2021-01-20.
  13. ^ "Vertic Celebrates Twice at ACE Awards for GE and Microsoft work". PRWeb. Retrieved 2021-01-20.
  14. ^ "Vertic Triumphs at DRUM B2B BRAVE Awards". PRWeb. Retrieved 2021-01-20.
  15. ^ "Vertic Scores Hat-Trick of Prizes at Internationalist Awards for Innovative Digital Marketing Solutions". PRWeb. Retrieved 2021-01-20.
  16. ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2021-01-20.

External linksEdit