Vertic (Vertic A/S) is an independent global digital agency headquartered in New York, with offices in Copenhagen, Singapore, and Seattle.[1]

Vertic
IndustryDigital Marketing & Communications, Digital Transformation, and Design
Founded2002
HeadquartersNew York City
Number of locations
New York

Copenhagen

Singapore
Area served
Worldwide
Key people
CEO, Sebastian Jespersen Company president, Mads Krogh Petersen
ServicesDigital strategy

User experience & design systems Insights & analytics ABM & demand generation Digital event & experiences Corporate website & eCommerce

Marketing-as-a-service
Number of employees
95
Websitehttps://vertic.com/

The agency creates digital marketing experiences based in technology, design and data.[2]

Vertic is the creator of the marketing methodology Share of Life, which combines strategy, insights, design, and technology.[3]

HistoryEdit

In 2002, Sebastian Jespersen, CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business could form a deeper and broader connection with customers, Both founders' have a background in management, bringing a unique perspective on B2B marketing and strategy.[4]

Vertic has approximately 100 employees in 3 offices located in New York, Copenhagen, and Singapore.[5]

InitiativesEdit

Share of LifeEdit

Share of Life is a marketing platform developed by Sebastian Jespersen, CEO, and Stan Rapp, pioneer of one-to-one marketing and co-founder of Rapp Collins Worldwide agency (RAPP).[6] The methodology proposes that in an age dominated by digital interactions, companies must create deeper relationships with consumers by weaving the brand into their daily life.[7] At the center of the doctrine is the notion of entanglement,  where brands and customers become “entangled” in mutually beneficial relationships.

UN Global CompactEdit

Vertic is a member of the UN Global Compact and is the advocate for an 18th UN Sustainable Development Goal (SDG): A Meaningful and Safe Digital Life. The SDG promotes fair practices in an increasingly digital world by encouraging companies to use data for mutual benefit rather than for intrusion or manipulation.[8]

The Corporate Website IndexEdit

In 2019, Vertic created the Global Corporate Website Index to evaluate and rank the performance of corporate websites.[9]  It assesses the websites of leading global corporations according to 3 sets of criteria: Experience, Relevancy, and Use of Technology.[10]

PartnershipsEdit

ForresterEdit

Forrester has adopted Vertic’s Share of Life methodology to describe and explore the deep, entangled relationships that brands have with their customers.[11]

ForbesEdit

CEO, Sebastian Jespersen, is a member of the Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. [12]

Awards and RecognitionEdit

In 2017, Vertic won four awards for the GE Corporate Website Project, including the ACE AWARDS[13] for best brand website, the DRUMB2B Brave Awards[14] for the best use of data & technology in a website, the Internationalist Award[15] for innovative digital marketing, as well as the Webby Awards[16] for the best navigation structure.

ReferencesEdit

  1. ^ "Vertic". thehub.io. Retrieved 2021-01-20.
  2. ^ "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
  3. ^ "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
  4. ^ "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
  5. ^ "Vertic Reviews". Glassdoor. Retrieved 2021-01-20.
  6. ^ "Sebastian Jespersen & Stan Rapp". C-Suite Book Club. Retrieved 2021-01-20.
  7. ^ "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
  8. ^ Vertic. "Digital agency Vertic encourages UN to include a new 18th SDG: A Meaningful and Safe Digital Life". www.prnewswire.com. Retrieved 2021-01-20.
  9. ^ Vertic. "Vertic releases report benchmarking corporate websites". www.prnewswire.com. Retrieved 2021-01-20.
  10. ^ "Trendsetters: Assessing Corporate Websites is Critical to the Modern Company says Vertic's Sebastian Jespersen". vertic.com. Retrieved 2021-01-20.
  11. ^ "Home". vertic.com. Retrieved 2021-01-20.
  12. ^ "Sebastian Jespersen". Forbes Councils. Retrieved 2021-01-20.
  13. ^ "Vertic Celebrates Twice at ACE Awards for GE and Microsoft work". PRWeb. Retrieved 2021-01-20.
  14. ^ "Vertic Triumphs at DRUM B2B BRAVE Awards". PRWeb. Retrieved 2021-01-20.
  15. ^ "Vertic Scores Hat-Trick of Prizes at Internationalist Awards for Innovative Digital Marketing Solutions". PRWeb. Retrieved 2021-01-20.
  16. ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2021-01-20.

External linksEdit