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A vajazzle of an HTML tag

A vajazzle (also spelled vagazzle) is a form of genital decoration, formed by the application of crystal ornaments on the shaved mons pubis of a woman. The process is known as vajazzling, a portmanteau of "vagina" and "bedazzle". The phenomenon was popularized by actress Jennifer Love Hewitt, who devoted a chapter in her book The Day I Shot Cupid to vajazzling.[1] During a promotional interview on a US talk show in January 2010, she encouraged the female members of her audience "to vajazzle their vajayjays".[2] Vajazzle became the most searched term on Google for the following day.[3] In the United Kingdom, the concept was popularized when beautician Amy Childs appeared in the television show The Only Way Is Essex in 2010.[4] By 2011, an Internet rating site for vajazzling called Rate My Vajazzle had been set up.[5][6]

Vajazzling can increase risks of infection if not properly cleaned.[7][8]

See alsoEdit


  1. ^ Jennifer Love Hewitt (23 March 2010). The Day I Shot Cupid: Hello, My Name Is Jennifer Love Hewitt and I'm a Love-aholic. Voice. ISBN 978-1-4013-4112-1.
  2. ^ "Jennifer Love Hewitt Bedazzled Her Privates (VIDEO)". Huffington Post. 2010-03-18. Retrieved 2014-06-06.
  3. ^ Lee, Cara (2010-01-14). "Jen 'vagazzles' her lady bits". The Sun. London.
  4. ^ Childs, Amy (2015). Amy Childs - 100% Me. Bonnier Publishing Ltd. ISBN 9781910536483.
  5. ^ "Vajazzing and Pejazzling: Tall Glass of Shame". Fierce and Nerdy. 26 May 2011.
  6. ^ Garde-Hansen, J.; Gorton, K. (2013). "Chapter 6: The Hate and Shame of Women's Bodies Online". Emotion Online: Theorizing Affect on the Internet. Springer. ISBN 9781137312877.
  7. ^ Gore, Alex (2012-12-09). "Hospitals hit by huge rise in women suffering injuries caused by their vajazzles". Daily Mail. Retrieved 2014-06-06.
  8. ^ Rosen, Peg. "Vaginal Grooming: How Safe Are Down-There Beautification Trends?". Health. Retrieved 2014-06-06.