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May 2018

June 2018

July 2018

https://www.youtube.com/watch?v=8oAtC4N1j_c

August 2018

http://fortune.com/2018/08/02/weight-watchers-ceo-define-purpose/ “inspiring healthy habits for real life.”
https://www.theguardian.com/business/2018/aug/08/weight-watchers-oprah-effect-regain-americans-trust "How the Oprah effect helped Weight Watchers regain Americans' trust" (August 8, 2018)
https://www.thisisinsider.com/weight-watchers-pros-cons-2018-8 "The pros and cons of Weight Watchers, according to medical professionals" (August 29, 2018)

September 2018

https://investorplace.com/2018/09/grossman-weight-watchers-stock-turnaround/ "Grossman Is Engineering a Real Weight Watchers Stock Turnaround" (September 12, 2018)

Rebrand etc.

https://www.ft.com/content/24922fb8-bf67-11e8-95b1-d36dfef1b89a
https://www.theguardian.com/lifeandstyle/2018/sep/24/weight-watchers-plans-tech-rebrand-to-take-on-wellness-industry GOOD
https://mic.com/articles/191605/weight-watchers-rebrand-ww-still-ignores-the-meaning-of-wellness "There's one major issue with the Weight Watchers rebrand - it still ignores the meaning of wellness" (October 1, 2018)
http://www.monroenews.com/news/20180929/rebecca-regnier-weight-watchers-out-ww-in "Weight Watchers out; WW in" (September 29, 2018)
https://www.bbc.com/news/business-45652749 "Has 'dieting' become a dirty word?" (September 30, 2018)
https://money.cnn.com/2018/09/24/news/companies/weight-watchers-new-name-ww/index.html "Weight Watchers is changing its name to WW" (September 24, 2018)
https://www.vox.com/the-goods/2018/9/24/17897114/weight-watchers-ww-wellness-rebranding "As 'dieting' becomes more taboo, Weight Watchers is changing its name" (September 24, 2018)
https://www.cnbc.com/2018/09/24/weight-watchers-to-rename-itself-ww-shifts-focus-to-overall-health.html "Weight Watchers renames itself to 'WW' as consumers want to be well, not to diet" (September 24, 2018)
https://www.bbc.com/news/business-45625191 "Weight Watchers drops 'weight' from name" (September 24, 2018)
https://www.washingtonpost.com/news/morning-mix/wp/2018/09/25/weight-watchers-rebrands-critics-say-its-another-disguise-for-the-diet-culture/ "The new Weight Watchers is all about ‘wellness.’ Critics say it’s ‘diet culture’ in disguise." (September 25, 2018)
https://www.forbes.com/sites/macaelamackenzie/2018/09/26/the-new-weight-watchers-doesnt-want-to-talk-about-weight-ww-is-all-about-wellness/ "The New Weight Watchers Doesn't Want To Talk About Weight -- WW Is All About Wellness" (September 26, 2018)
http://fortune.com/2018/09/24/weight-watchers-name-change/ "Weight Watchers Changes Name to 'WW' in Big Bet on Wellness" (September 24, 2018)
https://qz.com/work/1400341/the-uncynical-way-to-view-weight-watchers-name-change-to-ww/ "The uncynical way to look at Weight Watchers' name change" (September 24, 2018)
https://www.usatoday.com/story/money/2018/09/24/weight-watchers-international-ww/1408238002/ "Weight Watchers rebrands as WW, eliminates artificial ingredients in focus on wellness" (September 24, 2018)
https://www.vogue.com/article/weight-watchers-name-change-ww-inc-fad-diet-culture-marketing-calorie-counting-health-wellness "Weight Watchers Can Change Its Name—But for This Reformed Dieter, It Still Says 'Thinner Is Better'" (September 27, 2018)
https://www.fastcompany.com/90241019/ww-heres-why-weight-watchers-changed-its-name "Here’s why Weight Watchers changed its name" (September 24, 2018)
https://www.wsj.com/articles/weight-watchers-changes-name-as-it-shifts-mission-1537807754 "Weight Watchers Changes Name as It Shifts Mission" (September 24, 2018)
http://www.newser.com/story/265055/weight-watchers-changes-its-name.html "Weight Watchers Changes Its Name" (September 24, 2018)
https://www.businessinsider.com/weight-watchers-zero-points-foods-2018-4 "The most surprising foods that the new Weight Watchers considers zero points — and why" (September 25, 2018)
https://6abc.com/business/weight-watchers-to-change-its-name-offer-new-programs/4362812/ "Weight Watchers to change its name, offer new programs" (September 29, 2018)
https://jezebel.com/weight-watchers-is-pivoting-to-wellness-1829267200 "Weight Watchers Is Pivoting to Wellness" (September 24, 2018)
https://www.thewrap.com/weight-watchers-sheds-name-oprah/ "Weight Watchers Sheds Its Name, Looks to Keep Oprah Momentum Moving Forward" (September 24, 2018)
https://www.mobilemarketer.com/news/weight-watchers-revamps-mobile-strategy-with-rebranding-effort/533447/ "Weight Watchers revamps mobile strategy with rebranding effort" (September 28, 2018)
https://chicago.suntimes.com/business/weight-watchers-changes-name/ "Weight Watchers slims down name to WW" (September 24, 2018)
https://thehill.com/opinion/finance/408585-weight-watchers-the-latest-brand-to-hop-on-the-wellness-wagon "Weight Watchers the latest brand to hop on the wellness wagon" (September 26, 2018)
https://slate.com/human-interest/2018/09/weight-watchers-ww-wellness-pivot-diet-culture.html "Weight Watchers’ Pivot to Wellness Is the Same Old Diet Culture With Fancy New Branding" (September 25, 2018)
https://www.thekitchn.com/weight-watchers-weight-loss-name-change-wellness-262799 "Weight Watchers Has a New Name, Will Focus on 'Wellness'" (September 24, 2018)
https://parade.com/703628/ccopelan/weight-watchers-changes-name/ "Weight Watchers Changes Name" (September 24, 2018)
https://www.independent.co.uk/life-style/health-and-families/weight-waters-rebrands-ww-relaunch-distance-from-dieting-weight-loss-health-a8553831.html "WEIGHT WATCHERS REBRANDS AS WW IN BID TO DISTANCE ITSELF FROM DIETING" (September 26, 2018)
https://www.heart.co.uk/lifestyle/food-drink/weight-watchers-rebrand/ "Weight Watchers has massive shake-up - and are now all about 'wellness'" (September 25, 2018)

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