MB Athreya

Management Guru Dr. M. B. Athreya athreyamb@gmail.com (Dr. Mrityunjay Athreya) [full name Mrityunjay Balasundaram Athreya] is an Independent Management Consultant based in Delhi, India, has been widely recognised as one of the founders and pioneers of the Indian management movement.

Honours

1. Padma Bhushan Award by Government of India, 2014

2. Icon of the Year Award by Institute of Cost Accountants of India, Kolkata, 2014

3. Lifetime Achievement Award, Thinkers50 India, 2013

4. Delivered the Gandhi Memorial Lecture at Nairobi, July 1996.

5. Ford Fellow, Harvard Business School, 1965-67.

6. Hoover Fellow, Stanford Business School, 1964-65.

7. Fellow, Institute of Cost and Works Accountants of India (ICAI)

8. Fellow, the Institute of Management Consultants of India (IMCI)

9. Fellow, Human Resources Development Network (HRD Network)

10. Fellow, Indian Society for Training and Development (ISTD)

11. Fellow, All India Management Association (AIMA)

Dr. Athreya identified and chose this mission early, and left the promising options of a career in industry and the civil service, to study Management at Stanford and Harvard. He had earlier qualified as a gold medallist in Cost Accountancy with the ICWAI, Kolkata; and with the IMA, London. He joined the faculty of the IIM, Kolkata in 1967, on return from the US with a Ph.D. in Management from the Harvard University. His involvement with Indian management education, training, research and consultancy has spanned over four decades. He has been a Visiting Professor at the London and Scottish Business Schools. Since 1978, he has been in India as an independent resource person, available nationally, to industry; central and state governments; apex and local chambers; professional associations; and ngo's.

Dr. Athreya has been Chairman and Member of several government committees on Policy and Restructuring, including Telecom, Oil, Banking and Civil Aviation. The Athreya Committee, 1991, set the agenda for the telecom privatisation and growth of recent years, enabling India's IT revolution and global recognition. He has helped MNCs; PSUs; Indian Family Business Groups; professional bodies like the Institutes of Chartered Accountants; Company Secretaries; the Quality Council of India; and Chamber Centres like the CII-ITC-CESD on Vision, Mission and Strategies.

He is the Founder-President and Mentor of Sampradaan, the Indian Centre for Philanthropy, a non-profit ngo whose mission is to re-create a caring, sharing and compassionate society, by advocating good giving by corporates and high networth individuals. He is part of a global movement on integrating values into life and the work place. Dr. Athreya has been an anchor resource person for several all-India knowledge-based Professional organizations. He has been elected Fellow of the Institute of Management Consultants; All India Management Association; National HRD Network; and Indian Society for Training and Development. He has delivered innumerable Keynote; Inaugural; Convocation; Valedictory; and Special Addresses in National and International Conferences; Conventions; Summits etc. In 1996, he was invited to deliver the Gandhi Memorial Lecture at the University of Kenya, Nairobi. He has been honoured with several awards. In 2014 he was honoured with a Padma Bhushan award by the Government of India. He was also honoured as the Icon of the Year award by Cost Accountants of India in Feb 2014. In 2013, he was given the Life Time Contribution Award, by Dr. Shashi Tharoor, HRD Minister, GoI, on behalf of Thinkers50 India. He has been a Role Model and Mentor for thousands of Indian Managers; Strategic Planners; HRD Professionals; and Consultants in the Corporate and Social sectors.

1. Management Icon Dr. Mrityunjay Athreya has been a founder and pioneer in Indian management education. He joined the faculty of the Indian Institute of Management, Kolkata, as early as 1967. The IIM-Kolkata along with IIM-Ahmedabad was one of the two first Institutes of Management set up by the Government of India, in 1962. He was one of the outstanding members of the IIM faculty, much sought after by Public and Private enterprises as a Trainer and Consultant. Since 1967, over the last more than four decades, he has advised enterprises in several sectors, such as Oil & Gas; Power; Fertilizers; Steel; Automobiles; Banking; Insurance; IT; Health etc. By the decade of the 1980’s, his name became synonymous with management in India. He has been an icon of Management to several generations of Indian Managers; Management Teachers; Trainers; Consultants; and students.

2. Management Mission Dr. Athreya chose Management as his life mission, early in his academic career. He returned from the US, in 1967, with a Doctorate in Business Administration from the world leader, the Harvard Business School, Boston, Massachusetts, USA. Before Harvard, Dr. Athreya also studied at the Stanford Business School, California, USA. Thus he had the benefit of the two best Management schools in the US. He brought this intellectual capital immediately to India. He was not for a moment tempted to stay on for a lucrative career, in the US. He was very clear that his karma bhoomi was Bharat. Before proceeding to the US, with full scholarship aid, Dr. Athreya had acquired a first degree in Statistics from Loyola College, University of Madras, Chennai. He is also a qualified Cost Accountant, with all India First Rank and Gold Medals in both the Intermediate and Final Examinations of the Institute of Cost Accountants.

3. Government Committees Dr. Athreya has served on many Government policy Committees. The best known is the 1991 Athreya Committee on Indian Telecom Restructuring. He chaired the Committee. Its distinguished members included Dr. Sam Patroda; Mr. N Vittal, IAS; Dr. V. Krishnamurthy; late Mr. M. R. Pai, Consumer Activist; and other very senior professionals. Over the years, the Committee’s recommendations have been implemented, leading to a cell phone-based revolution in rural-urban connectivity; and applications in entertainment, health, shopping, travel, etc. and many other sectors. It has been the most successful reform of any Infrastructure Sector of the Indian economy, as compared to Power, Transportation, Ports, Airports and others. While he was a young professor at IIM, Kolkata, Dr. Athreya was invited by Dr. Karan Singh, then Civil Aviation Minister, to be on the Committee to Restructure Indian Airlines, in 1971, along with Dr. Vijay Kelkar and others. He was a member of the Committee to Restructure State Enterprises of the Jammu & Kashmir state government, in 1972. He has been on several other Committees, including on Coal; Civil Aviation; and Civilian Nuclear Power. He was, for two terms, member of the RBI Committee for selection of top executives in public sector banks, along with Dr. C. Rangarajan; Dr. Montek Singh Ahluwalia; Dr. YVR Reddy; and others.

4. Trade & Industry Dr. Athreya has been the preferred educator and consultant in Management for Public and private sectors. He was the youngest Director of the Advanced Management Programme for Indian CEO’s, held annually, by the All Indian Management Association, in Srinagar, J&K. His first such AMP was in 1968, at the age of 27. He has also spoken at many Conferences of the apex national Chambers of Commerce --- FICCI, CII and ASSOCHAM. In the course of his intense travels on Management teaching work, through the length and breadth of the country, Dr. Athreya has spoken at the Regional and State level branches of the above three apex chambers. Dr. Athreya’s consulting work has evolved through several phases, along with reforms of the Indian economy. Initially, in the 1970’s, the MNC’s already present in India, like ITC and Levers were more receptive to Management, and called upon his expertise. In the 1980’s, many PSUs like IOC, ONGC, BHEL, SAIL, HMT, HAL, NFL embarked on Strategic Planning, Organisation Development and HRD, with Dr. Athreya’s help. In the 1990’s Indian Private Sector, Family and Entrepreneurial Groups were also his clients.

5. Globalization Dr. Athreya went abroad on sabbatical leave from the IIM-Kolkata in the 1970’s. Having already learned about American Management in the 1960’s, he chose to learn about European Management, in the 1970’s. He was a Visiting Professor at the London Business School, England; and a Chair Professor, at the young age of 34, at the Strathclyde Business School, in Scotland. With these bases he travelled extensively on training and consulting into the Continent. He returned to India, enriched with this additional learning. This has enabled him to help many Indian companies globalize, through increasing their exports; overseas operations; foreign investments; M&A; global procurement, etc.

6. NGO Sector Dr. Athreya has also contributed to the NGO sector. He brought modern management ideas, with suitable adaptations, to the non-profit sector. He was Founder-President of Sampradaan, The Indian Centre for Philanthropy, whose Mission is to recreate a caring and sharing society, through good giving. He has been a speaker in many NGO Conferences concerned with inclusive development; health; forestry; disabled; senior citizens and other vulnerable sections.

7. Thought Leadership Dr. Athreya has been an anchor resource person for several all-India knowledge-based Professional organizations. He has been elected Fellow of the Institute of Management Consultants; All India Management Association; National HRD Network; and Indian Society for Training and Development. He has delivered innumerable Keynote; Inaugural; Convocation; Valedictory; and Special Addresses in National and International Conferences; Conventions; Summits etc. In 1996, he was invited to deliver the Gandhi Memorial Lecture at the University of Kenya, Nairobi. He has been honoured with several awards. In 2014 he was honoured with a Padma Bhushan award by the Government of India. He was also honoured as the Icon of the Year award by Cost Accountants of India in Feb 2014. In 2013, he was given the Life Time Contribution Award, by Dr. Shashi Tharoor, HRD Minister, GoI, on behalf of Thinkers50 India. He has been a Role Model and Mentor for thousands of Indian Managers; Strategic Planners; HRD Professionals; and Consultants in the Corporate and Social sectors.

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