Amazing Fables,[1] is an independent technology and publishing business that offers personalised children's picture books based in Malaysia. Launched in 2018, Amazing Fables has sold books in over twenty countries around the world[2]. The business model is inspired by Wonderbly which was one of the most successful products featured on Shark Tank[3]. Amazing Fables focuses on the global market, especially Southeast Asia[4].
Products[edit]
editUsers can change the name, gender and dedication message and receive a physical book within 10 working days[5].
The initial product published by Amazing Fables, The Boy/Girl Who Colored The World, is a personalised picture book for readers aged two to six. The book tells of a child who goes on an adventure to find the colors stolen by a genie. Each chapter comprises a selection of mini stories, each of which feature the colors to be rescued.
The Boy/Girl Who Colored The World has been translated into English, German, French, Spanish, Italian, Dutch, Polish, Turkish, Chinese, Indonesian, Thai, Vietnamese, Korean and Japanese[6].
Amazing Fables followed this up with The 12 Zodiac Animals, a picture book personalised around a child’s address that featured lessons being taught by different zodiac animals
Amazing Fables’s third title, A Story of Escape, is a personalised picture book based on a young adult coming of age.
Most recently, Amazing Fables released A to Z Animal Adventure, which uses a child’s birthdate as its narrative structure.
History[edit]
editAmazing Fables was founded by Warren Leow, former management consultant and executive at Inmagine Group; Koushik Challa and Akash Dubhey, both developers[7]. The illustrations are all outsourced to artists around the world including Argentina, Italy, Romania and Indonesia[8].
References[edit]
edit- ^ "In Amazing Fables's personalised story book, your kid is the hero". e27. Retrieved 2019-01-20.
- ^ "Personalising children's books". NST Online. 2018-12-24. Retrieved 2019-01-20.
- ^ White, Caitlin. "'Lost My Name' Personalized Books Are Killing It". Bustle. Retrieved 2019-01-20.
- ^ "Expanding into SEA from South Korea". www.seabridge.co.kr. Retrieved 2019-01-20.
- ^ Oon, Alyssa J. (2018-11-28). "These Magical Books Will Make Your Child The Main Character Of Their Own Story". SAYS.com. Retrieved 2019-01-20.
- ^ Dickie, Susan (2018-11-28). "EdTech: Amazing Fables, an interactive way of creating children's books". Techsauce. Retrieved 2019-01-20.
- ^ Dickie, Susan (2018-11-28). "EdTech: Amazing Fables, an interactive way of creating children's books". Techsauce. Retrieved 2019-01-20.
- ^ "The 15 Biggest 'Shark Tank' Success Stories of All Time". Fortune. Retrieved 2019-01-20.
External Links
edit[[Category:Publishing companies established in 2018]] [[Category:Books]]