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User:Wakarima/Enduring Success: What We Can Learn from the History of Outstanding Corporations

Enduring Success: What We Can Learn from the History of Outstanding Corporations
AuthorChristian Stadler
LanguageEnglish
PublisherStanford University Press
Publication date
February 9, 2011
Media typeHardcover
Pages280
ISBN0804772215

Enduring Success: What We Can Learn from the History of Outstanding Corporations is a 2011 management book written by Christian Stadler[1]. The book outlines the results of a six-year research project of companies that survived for more than 100 years and outperformed the general market ((Dow Jones, DAX, FTSE) by the factor 15 or more over a period of 50 years.[2] The author suggests that successful companies adapted to a constantly changing environment by being intelligently conservative.[3]

Five Principles of Enduring Success

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  • Exploit before they explore[4]
  • Behave conservativly in and beyond finances[5]
  • Remember and share both mistakes and triumphs[6]
  • Diversify into related businesses[7]
  • Change in culturaly sensitive ways[8]

Companies which achieved Enduring Success

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See also

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Criticism

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Initial findings from the project (published in the Harvard Business Review) were critized in a similar manner as Built to Last by Phil Rosenzweig. Rosenzweig argues that dependent and independent variable are not sufficiently seperate.[9]

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References

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  1. ^ http://www.amazon.com/Enduring-Success-History-Outstanding-Corporations/dp/0804772215/ref=sr_1_8?ie=UTF8&qid=1292012553&sr=8-8
  2. ^ http://www.enduringsuccess.com/index.php?option=com_content&task=view&id=16&Itemid=39
  3. ^ http://www.amazon.com/Enduring-Success-History-Outstanding-Corporations/dp/0804772215/ref=sr_1_8?ie=UTF8&qid=1292012553&sr=8-8
  4. ^ Stadler, C. (2007). Four Principles of Enduring Success. Harvard Business Review. July-August
  5. ^ http://www.enduringsuccess.com/
  6. ^ Stadler, C. (2007). Four Principles of Enduring Success. Harvard Business Review. July-August
  7. ^ Stadler, C. (2007). Four Principles of Enduring Success. Harvard Business Review. July-August
  8. ^ Stadler, C. (2007). Four Principles of Enduring Success. Harvard Business Review. July-August
  9. ^ http://thehaloeffect.typepad.com/authors_blog/2007/07/the-enduring-pr.html


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