Kitchenaid began as a brand name for an electric stand mixer developed by the Hobart Manufacturing Company in 1919, followed by its growth in popularity in the 1920s and 1930s.While KitchenAid is best known for its stand mixers, the brand also is known for other products, the earliest example being the KitchenAid waste disposer in 1968. As more women were beginning to cook for their own families with live-in servants became less and less common, such an innovation became popular with the affluent, who could afford the expensive early prices.[1] While the stand mixer itself was popular, KitchenAid still faced competition in the form of the Sunbeam Mixmaster during the 1950s.[2] However, despite this competition, KitchenAid was still able to outlast the Sunbeam due to its quality and longevity.[3] After World War II, the KitchenAid was often marketed by door to door saleswomen.[4] The KitchenAid brand was acquired by the Whirlpool Corporation in 1986, who began development of a full line of KitchenAid appliances soon after the acquisition.[5]
- ^ "The Subversive History of the KitchenAid Stand Mixer". MyRecipes. Retrieved 2020-05-14.
- ^ Kindy, David. "For 100 Years, KitchenAid Has Been the Stand-Up Brand of Stand Mixers". Smithsonian Magazine. Retrieved 2020-05-14.
- ^ "The Subversive History of the KitchenAid Stand Mixer". MyRecipes. Retrieved 2020-05-14.
- ^ Baldwin, Cory (2020-02-24). "How the KitchenAid Stand Mixer Achieved Icon Status". Eater. Retrieved 2020-05-14.
- ^ "History of KitchenAid – FundingUniverse". www.fundinguniverse.com. Retrieved 2020-05-14.
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