Digital has always been an important topic when it comes to society because once something is on the internet, it is on there forever. Technology has a way of creating impacts on reputation that can affect relationships, employment, and opportunities. For example, most digital footprints start with the parents either negatively or positively impacting their child. Negatively, a post can impact a child's college admissions or ruin relationship. However, positively, a post could influence their future or help their relationship. Parent tend to post their child picture, achievement, ultrasound, or even flyer. However, "technology coupled with parents’ behavior is increasingly putting children at risk for identity theft, humiliation, various privacy violations, future discrimination, and causing concern about developmental issues related to autonomy and consent." Though the posts are innocent and positive, parents still can the biggest invaders of privacy when it come to their child.