Definition:
editmWomen refers to the use of mobile phones by women. It is also used to define a field of interest to further understanding of women’s mobile usage, including the social and commercial opportunity associated with women's ownership of mobile phones. The field of interest is often focused on how access to mobile phones can be leveraged to empower women in the developing world, as well as to define the women's consumer segment in the mobile communications industry. Female leaders working in the mobile communications industry also often refer to themselves as "mWomen."