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Mitchkoi
History edit
Mitchkoi is a major independent koi dealer and pond supplier based in the United Kingdom. The company is headquartered in Staffordshire, England, which is part of the city of Stoke-on-Trent. It is eBay UK's largest supplier of koi carp [1] and a major manufacturer of Mitchkoi Koi food with over 2,000 customers in the Mitchkoi Koi Club alone. The company was founded in 2007, by then keen koi hobbiests Gary and Sharon Mitchell. The company takes it's name from the family surname, and keeps to its values of being an independant family run business. Mitchkoi markets its own brand of specialist koi food. The company goes directly to Israel to hand pick koi from Magnoy koi farms.[2]
Marketing edit
The company has a massive marketing campaign on the Google UK website, and also via the social networking website Facebook. The Mitchkoi brand now appears in every major search for koi and its variant sources. The term Mitchkoi now produces over twelve thousand impressions on a google search. The slogan is 'Suppliers of Quality Koi' and the logo is a well known logo from a Japanese koi farm, with a koi tipping its top hat.
Sponsorship edit
Mitchkoi sponsors many local koi shows in the Staffordshire and Cheshire area, and once a year holds its own open day where customers come to visit the showroom koi and the following years collection. Since the local shows Mitchkoi has recieved good press on it's eBay shop. The famous Sir Ben Kingsley, from the Oliver films, has brought from Mitchkoi in the year 2009. However, he brought online not actually visiting the showroom.
KHV Vaccine edit
Mitchkoi has widely supported the KHV vaccine by buying koi only from vaccinated farms in Israel. This has caused controvasy in the koi world, as Japan is still considered to be the home of koi, as the hobby of koi keeping first originated from there [3]. However, in recent years Israel as a nation has spent hundreds of thousands of dollars generating a vaccine and this has been successful. Therefore, koi at the Magnoy farms are vaccinated and immunised in their first year.
Social Networking edit
Mitchkoi now appears on the Twitter website and Facebook website, combined with a Wordpress website giving the search term mitchkoi thousands more results, and customers more access to the company.[4]
References edit
External links edit
- Mitchkoi Website [1]