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Color Me Beautiful Color Me Beautiful Inc. was built on the popularity of the Color Me Beautiful book, by offering Seasonal Shopping Guides, collections of fabric swatches assorted into four "seasons" or collections. These "seasons" represent the four most prevalent individual color palettes, identified as Winter, Summer, Autumn and Spring.
With the popularity of the seasonal swatches, demand arose for similarly identified cosmetics and a cosmetic company was born. Color Me Beautiful became the first cosmetic company to identify its glamour products by season. A woman could now, easily coordinate her wardrobe, jewelry and color cosmetics.
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