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10 Brands That Will Disappear
edit"10 Brands That Will Disappear" is an annual feature that predicts which brands will disappear in the following year. The first feature, "10 Brands That Will Disappear in 2010" was published in December 2009. The feature has been republished by Time[1], USA Today[2], The Huffington Post[3], and various other affiliates.
Of the 76 brands listed since the feature began, only ten have effectively disappeared and are no longer in use, Pebble, Sports Authority, Leap Wireless, The Great Atlantic & Pacific Tea Company, US Airways, Current TV, Saab, Palm, Inc., Borders, and Sun Microsystems. Two others, Sony Ericsson and Research in Motion, have undergone rebranding with the same core business intact.
Brand name | Status |
---|---|
Virgin America | Active as a subsidiary of Alaska Airlines (December 2016)[5] |
Dodge Viper | Active, scheduled to end production in 2017 (June 2016)[6] |
Scottrade | Active as a subsidiary of TD Ameritrade (October 2016)[7] |
Pebble | Defunct, ceased operations, announced shut down and liquidation of assets (December 2016)[8] |
Theranos | Active, reduced workforce by 41% (January 2017)[9] |
The Limited | Active as a website, announced closure of all stores (January 2017)[10] |
AT&T U-verse | Active, undergoing rebranding as "AT&T Internet" and "AT&T Phone" (September 2016)[11] |
Sports Authority | Defunct, absorbed by Dick's Sporting Goods (September 2016)[12] |
Yik Yak | Active as of 2017 |
Time Warner Cable (second listing) | Active as a subsidiary of Charter Communications, undergoing rebranding as "Spectrum" (May 2016) |
Brand name | Status |
---|---|
Smart Automobile | Active as a subsidiary of Daimler AG |
OfficeMax | Active as a merger with Office Depot (November 2013)[14] |
American Apparel (second listing) | Active, filed for bankruptcy in 2015 and exited in 2016 (December 2016)[15] |
PacSun (second listing) | Active, filed for bankruptcy (April 2016)[16] |
The Great Atlantic & Pacific Tea Company | Defunct, closed all stores but still operates Best Cellars liquor stores (December 2016)[17] |
Volkswagen’s TDI Brand | Active, expected to be produced until at least 2019 (July 2016)[18] |
US Airways | Defunct, absorbed into American Airlines (October 2015)[19] |
Ashley Madison | Active as of 2017 |
RadioShack (second listing) | Active as a subsidiary of Standard General (December 2015)[20] |
Sears (second listing) | Active, closing stores (January 2017)[21] |
Brand name | Status |
---|---|
Lululemon | Active as of 2017 |
DirecTV | Active as a subsidiary of AT&T (July 2015) |
Hillshire Brands | Active as a subsidiary of Tyson Foods (2014) |
Zynga | Active as of 2017 |
Alaska Airlines | Active as of 2017 |
Russell Stover Candies | Active as a subsidiary of Lindt & Sprüngli (2014) |
Shutterfly | Active as of 2017 |
Time Warner Cable (first listing) | Active as a subsidiary of Charter Communications, undergoing rebranding as "Spectrum" (May 2016)[23] |
BlackBerry | Active as of 2017 |
Aéropostale | Active, filed for bankruptcy (May 2016)[24] |
Brand name | Status |
---|---|
J. C. Penney | Active as of 2017 |
Barnes & Noble Nook | Active as of 2017 |
Martha Stewart Living | Active as a website, ceased print publication (March 2015)[26] |
LivingSocial | Active, purchased by Groupon (October 2016)[27] |
Volvo | Active as of 2017 |
Olympus | Active as of 2017 |
WNBA | Active as of 2017 |
Leap Wireless | Defunct, absorbed by AT&T (2014) |
Mitsubishi Motors | Active as of 2017 |
Road & Track | Active as of 2017 |
Brand name | Status |
---|---|
Avon | Active as of 2017 |
MetroPCS | Active as a subsidiary of T-Mobile US (2012) |
Oakland Raiders | Active as of 2017 |
Salon | Active as of 2017 |
Suzuki | Active as of 2017 |
PacSun (first listing) | Active, filed for bankruptcy (April 2016) |
Research in Motion | Rebranded as BlackBerry Limited (2013) |
Current TV | Defunct, acquired by Al Jazeera Media Network replaced with Al Jazeera America (August 2013) |
Talbots | Active as of 2017 |
American Airlines | Active as of 2017 |
Brand name | Status |
---|---|
Sony Pictures | Active as of 2017 |
A&W Restaurants | Active as of 2017 |
Saab | Defunct, ceased sales and filed for bankruptcy (2013)[30] |
American Apparel (first listing) | Active, filed for bankruptcy in 2015 and exited in 2016 (December 2016) |
Sears (first listing) | Active, closing stores (January 2017) |
Sony Ericsson | Rebranded as Sony Mobile (January 2012)[31] |
Corn Pops | Active as of 2017 |
MySpace | Active as of 2017 |
Soap Opera Digest | Active as of 2017 |
Nokia | Active as of 2017 |
Brand name | Status |
---|---|
Reader’s Digest | Active as of 2017 |
Blockbuster (second listing) | Active as a video on demand subsidiary of Dish Network, all stores closed with some independent franchises remaining (March 2016) |
Dollar Thrifty Automotive Group | Active as of 2017 |
T-Mobile | Active as of 2017 |
Moody's Corporation | Active as of 2017 |
BP | Active as of 2017 |
RadioShack (first listing) | Active as a subsidiary of Standard General (December 2015) |
Zale | Active as a subsidiary of Signet Jewelers (2014) |
Merrill Lynch | Active as of 2017 |
Kia Motors | Active as of 2017 |
Brand name | Status |
---|---|
Newsweek | Active as of 2017 |
Motorola | Active as a subsidiary of Lenovo (2014) |
Palm, Inc. | Defunct, brand name acquired by TCL Corporation (January 2015) |
Borders | Defunct, closed all stores and ceased internet operations (July 2011)[34] |
Blockbuster (first listing) | Active as a video on demand subsidiary of Dish Network, all stores closed with some independent franchises remaining (March 2016)[35] |
Fannie Mae and Freddie Mac | Active as of 2017 |
Ambac | Active as of 2017 |
Kodak | Active, filed for and emerged from bankruptcy (September 2013)[36] |
Sun Microsystems | Defunct, absorbed by Oracle Corporation (February 2010)[37] |
E-Trade | Active as of 2017 |
References
edit- ^ http://time.com/2979366/10-brands-that-will-disappear/
- ^ http://www.usatoday.com/story/money/business/2015/11/07/brands-disappear/75363956/
- ^ http://www.huffingtonpost.com/entry/10-brands-disappear-in-2016_us_56379cdee4b0c66bae5d23fc
- ^ http://247wallst.com/special-report/2016/12/22/brands-that-will-disappear-in-2017/
- ^ https://newsroom.alaskaair.com/2016-12-14-Alaska-Air-Group-closes-acquisition-of-Virgin-America-becomes-the-5th-largest-U-S-airline
- ^ http://www.usatoday.com/story/money/cars/2016/06/21/dodge-viper-supercar-being-killed-off----again/86200822/
- ^ http://www.reuters.com/article/us-scottrade-financ-m-a-td-ameritrade-idUSKCN12N0XV
- ^ https://blog.getpebble.com/2016/12/07/fitbit/
- ^ http://money.cnn.com/2017/01/06/technology/theranos-layoffs-41-percent/
- ^ https://www.washingtonpost.com/news/business/wp/2017/01/06/the-limited-is-closing-all-of-its-250-stores/
- ^ http://www.dslreports.com/shownews/ATT-is-Getting-Rid-of-the-UVerse-Brand-137917
- ^ http://www.businessinsider.com/sports-authority-website-redirects-to-dicks-2016-9
- ^ http://247wallst.com/special-report/2015/10/29/10-brands-that-will-disappear-in-2016/2/
- ^ http://www.marketwatch.com/story/office-depot-and-officemax-complete-merger-2013-11-05
- ^ http://www.wsj.com/articles/american-apparel-emerges-from-bankruptcy-proceedings-1454714839
- ^ https://www.pacermonitor.com/view/ODPI2PA/Pacific_Sunwear_of_California__debke-16-10882__0001.0.pdf
- ^ http://www.shankennewsdaily.com/index.php/2015/07/22/12955/ap-bankruptcy-filing-creates-uncertain-future-for-its-liquor-store-business/
- ^ http://autoweek.com/article/vw-diesel-scandal/vw-will-slowly-back-away-diesels
- ^ http://www.usatoday.com/story/todayinthesky/2015/10/16/us-airways-final-flight-american-merger/73922874/
- ^ http://www.bizjournals.com/dallas/news/2015/12/10/year-in-review-three-things-that-have-changed.html
- ^ http://www.businessinsider.com/sears-failing-stores-closing-edward-lampert-bankruptcy-chances-2017-1
- ^ http://247wallst.com/special-report/2014/07/08/10-brands-that-will-disappear-in-2015/
- ^ https://www.bloomberg.com/news/articles/2016-05-17/so-long-time-warner-cable-charter-to-retire-much-maligned-brand
- ^ http://money.cnn.com/2016/05/04/news/companies/aeropostale-bankruptcy/
- ^ http://247wallst.com/special-report/2013/05/23/ten-brands-that-will-disappear-in-2014/
- ^ http://www.usatoday.com/story/money/2015/03/18/martha-stewart-living-omnimedia-changes-in-strategy/24975729/
- ^ http://www.wsj.com/articles/groupon-to-buy-livingsocial-reports-another-loss-1477514441
- ^ http://247wallst.com/special-report/2012/06/21/247-wall-st-10-brands-that-will-disappear-in-2013/
- ^ http://247wallst.com/investing/2011/06/22/247-wall-st-ten-brands-that-will-disappear-in-2012/
- ^ http://www.wsj.com/articles/SB10001424052702303772904577335704135209644
- ^ http://www.theverge.com/2012/1/9/2690523/sony-ericssons-rebrand-to-sony-starts-today
- ^ http://247wallst.com/investing/2010/06/15/247-wall-st-ten-brands-that-will-disappear-in-2011/
- ^ http://247wallst.com/investing/2009/12/02/the-ten-brands-that-will-disappear-in-2010/
- ^ http://www.ibtimes.com/borders-closing-why-bookstore-chain-failed-300009
- ^ https://consumerist.com/2016/03/28/yes-there-are-still-blockbuster-video-stores-just-fewer-after-this-weekend/
- ^ http://www.usatoday.com/story/money/business/2013/09/03/kodak-bankruptcy-ends/2759965/
- ^ http://pcatt.net/NewsEvents/tabid/76/articleType/ArticleView/articleId/28/Oracle-has-been-renamed-Oracle-America-Inc.aspx