About me
editHi! I'm a Professor for Marketing, working at a major European University. I enjoy sharing my knowledge with my students, fellow researchers, and the Wikipedia community. My primary expertise is in consumer behavior (e.g., sensory marketing and context effects), reserch methods (e.g., structural equation modeling, machine learning) and psychometrics.
I'm an active (or former) member of several academic associations, including the Academy of Marketing Science (AMS), the American Marketing Association (AMA), the European Marketing Academy (EMAC), the Verband der Hochschullehrer für Betriebswirtschaft (VHB) e.V., and the Bundesverband Deutscher Marketing Clubs (BVMC). I also serve on several review boards of academic journals, including Behaviormetrika, International Journal of Market Research, Journal of Business Research, and Psychology & Marketing.