Sarah McCartney is a business strategist and writer, author of The Fake Factor, an exploration of the desire to own branded luxury goods and their counterfeit copies. She worked for Lush Fresh Handmade Cosmetics Lush (Company) 1996 to 2008 as Head of Brand Publications and is a director of the not-for-profit writers group 26. She is also a qualified teacher of B.K.S. Iyengar's method of yoga.