Crosby Marketing Communications is an integrated marketing communications firm. It provides services such as: advertising, public relations, Interactive marketing, direct marketing, analytics, branding, business strategy, and marketing research to regional and national companies. It is a member of a network of the nation's top advertising agencies, called The American Association of Advertising Agencies. Crosby has two branches: it's headquarters in Annapolis, Maryland, and another branch in Bethesda, Maryland.
Integrated Marketing Communications is described by Ralph W. Crosby as- "Speaking to customers with one voice through all of your communications."
Crosby Building, Annapolis MD
History edit
Crosby Marketing was founded in 1973 by Ralph W. Crosby when he started doing the advertising and public relations for a few restaurants and strip malls that he co-owned with his friend. On the side he started this business, hired a few people and began doing advertisements for other companies. Once Ralph W. Crosby, changed his business' name to Crosby Marketing and got his name out there, the business began to grow. Then, when his son Raymond Crosby joined the business in 1984 it flourished, growing to the status it holds today. Where it is ranked as one of the top agencies in the Mid Atlantic.
Ralph W. Crosby is now the Chairman, and Chief Executive Officer(CEO) of Crosby Marketing, while his son Raymond has become president.
Company facts edit
- 50 professionals
- Ranked: #35 on PRWeek’s list of largest firms and 12th on O’Dwyer’s list of Healthcare PR firms
- Named an Advertising Age Top 500 agency
- Headquarters: Annapolis, Maryland
- Washington, D.C. Metro Office: Bethesda, Maryland
Affiliations edit
- American Association of Advertising Agencies
- American Marketing Association
- Direct Marketing Association
- Public Relations Society of America
- Second Wind Network
- Google AdWords Qualified Company
The Company's core values edit
- Client service and relationships that make us irreplaceable
- Creative thinking comes from every corner of the company
- Commitment to hard work and sharing the rewards
- Continual improvement by individuals and company as a whole
- Concern and respect for others
The 4 C's edit
Crosby Marketing works under the 4 C's rather than most marketing firms who tend to work under the 4 P's(Product, Place, Price, and Promotion) Crosby works by:
- Forget Product. Study Consumer wants and needs. You can no longer sell whatever you can make. You can only sell wat someone specifically wants to buy.
- Forget Price. Understand the consumer's Cost to satisfy tat want or need.
- Forget Place. Think Convenience to buy.
- Finally, forget Promotion. The word now is Communications.