Everyone in Konaseema especially Amalapuram and the surrounding areas are well aware of 'Prabhala Theertham'.
Konaseema area is full of coconut trees, paddy fields and lots of greenery. 'Prabhala Theertham' adds more beauty to the Konaseema area during Sankranti festival. Prabhala Theerdham is a 455 year old tradition in this region .Thousands of people from all over Konaseema participate in this festival.
What is Prabha?
'Dome-shaped bamboo structures (prabhas) of various sizes ranging from six to 16 feet in height - mounted on bullock carts with a flag pole and decorated with flowers and colored papers are displayed at the theertha (village festival) which reflects the culture.
The people of each village participated in the tirtha by placing the portraits of the village deities on bullock carts carrying their 'prabhas'. Villagers consider it prestigious and strive to make the 'prabhas' more attractive by illuminating them using electric lamps.