Nick Groff is a seasoned A&R, Music Manager and founder of rare society. Previous to the launch of rare society, Groff held positions at Geffen Records as General Manager and Interscope Records as Senior Vice President of A&R. In his tenure at Universal Music Group he notably worked with artists such as Avicii, Madonna, Billie Eilish, mgk, YUNGBLUD, Jacob Collier, Mura Masa, Dean Lewis, WILLOW, Guns N' Roses, DJ Snake, Pryanka Chopra, LMFAO, The Black Eyed Peas, Gryffin, Poppy, Robin Thicke, Jeff Bhasker, Ian Fitchuk, Emile Haynie, Chris Greatti and Fernando Garibay. Groff's credits range from: Executive Producer to A&R, Producer, Background vocals and Manager.