User:Mkm354/DentsuAmerica

Dentsu America
	Dentsu America Logo
Company type	Public
Industry	Advertising
Founded	1966
Number of locations	New York, Los Angeles
Area served	Worldwide
Key people	Tim Andree; Chairman; Doug Fidoten; President; Will Travis; CEO; Paul Laffy; VP, Creative Director; Bruno Corbo; VP, Creative Director ; Scott Daly; Chief of Media
Services	Full Service
Parent	Dentsu
Website	www.dentsuamerica.com

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Dentsu America is a full service advertising agency with offices in New York and Los Angeles. It is the US flagship of the world's largest single agency brand, Dentsu, Inc^[1].

History

In 2010 Dentsu America acquired 360i, the media division of Innovation Interactive. In 2010 Dentsu America acquired digital marketing services company Innovation Interactive ^[2] which includes digital marketing agency 360i.

Dentsu America acquired McGarryBowen in 2008. ^[3] ^[4]^[5].

Clients

Dentsu America is the AOR for Canon U.S.A., Inc. (AOR), MLS (AOR) ^[6]^[7], Toyota Motor Corporation (AOR), Philips HDTV^[8] (AOR) ^[9].

Awards

Dentsu America won an Effie Award in 2007 for Canon spot "Make Every Shot A Power Shot", featuring tennis star Maria Sharapova^[10].

Sister Agency McGarryBowen was Ad Age's 2009 Agency of the Year ^[11]

Canon 85 Second Photo Lab - 2005 Effie Gold Winner ^[12]

References

^ "Dentsu Group Acquires Innovation Interactive - NEW YORK, Jan. 26 /PRNewswire/". New York: Prnewswire.com. 2010-01-25. Retrieved 2010-09-27.
^ "MediaPost Publications Dentsu Acquires Innovation Interactive, Names Scott Daly Digital, Media Chief 01/26/2010". Mediapost.com. Retrieved 2010-09-27.
^ "McGarryBowen Joins Dentsu". Bigcitypix.com. Retrieved 2010-09-27.
^ http://www.nytimes.com/2009/10/12/business/media/12addes.html?scp=13&sq=dentsu&st=cse
^ http://www.nytimes.com/2009/12/22/business/media/22adco.html?scp=9&sq=dentsu&st=cse
^ Helfrich, Brian. "MLS Retains Dentsu America As Agency Of Record, To Launch TV Ad". Sportsbusinessdaily.com. Retrieved 2010-09-27.
^ http://www.nytimes.com/2010/06/01/business/media/01adnewsletter3.html?pagewanted=2&sq=dentsu&st=cse&scp=6
^ "Dentsu Preps Ads Touting Philips' Flat TVs". Adweek.com. 2009-08-24. Retrieved 2010-09-27.
^ http://www.nytimes.com/2009/09/08/business/media/08adnewsletter3.html?scp=4&sq=dentsu&st=cse
^ "Effie Awards : Winners Showcase : 2007 : Make Every Shot a PowerShot". Effie.org. Retrieved 2010-09-27.
^ Parekh, Rupal (2010-01-25). "McGarryBowen Is Ad Age's Agency of the Year - Advertising Age - Special Report: Agency A-List 2009". Adage.com. Retrieved 2010-09-27.
^ "Effie Awards : Winners Showcase : 2005 : The 85 Second Photo Lab". Effie.org. Retrieved 2010-09-27.

External links

Dentsu America official website

[1] "Dentsu Group Acquires Innovation Interactive - NEW YORK, Jan. 26 /PRNewswire/". New York: Prnewswire.com. 2010-01-25. Retrieved 2010-09-27.

[2] "MediaPost Publications Dentsu Acquires Innovation Interactive, Names Scott Daly Digital, Media Chief 01/26/2010". Mediapost.com. Retrieved 2010-09-27.

[3] "McGarryBowen Joins Dentsu". Bigcitypix.com. Retrieved 2010-09-27.

[4] ttp://www.nytimes.com/2009/10/12/business/media/12addes.html?scp=13&sq=dentsu&st=cse

[5] ttp://www.nytimes.com/2009/12/22/business/media/22adco.html?scp=9&sq=dentsu&st=cse

[6] Helfrich, Brian. "MLS Retains Dentsu America As Agency Of Record, To Launch TV Ad". Sportsbusinessdaily.com. Retrieved 2010-09-27.

[7] ttp://www.nytimes.com/2010/06/01/business/media/01adnewsletter3.html?pagewanted=2&sq=dentsu&st=cse&scp=6

[8] "Dentsu Preps Ads Touting Philips' Flat TVs". Adweek.com. 2009-08-24. Retrieved 2010-09-27.

[9] ttp://www.nytimes.com/2009/09/08/business/media/08adnewsletter3.html?scp=4&sq=dentsu&st=cse

[10] "Effie Awards : Winners Showcase : 2007 : Make Every Shot a PowerShot". Effie.org. Retrieved 2010-09-27.

[11] Parekh, Rupal (2010-01-25). "McGarryBowen Is Ad Age's Agency of the Year - Advertising Age - Special Report: Agency A-List 2009". Adage.com. Retrieved 2010-09-27.

[12] "Effie Awards : Winners Showcase : 2005 : The 85 Second Photo Lab". Effie.org. Retrieved 2010-09-27.

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