| Image:steinroganandpartners_logo.gif | |
| Company type | Private |
|---|---|
| Industry | Marketing |
| Founded | 1985 |
| Headquarters | New York, NY |
Key people | Tom Stein Founder & CEO |
Number of employees | 50 |
| Website | www.steinrogan.com |
Stein Rogan + Partners is an award winning New York City-based advertising and marketing agency.[1] Stein Rogan + Partners was founded by Tom Stein in 1985.
Formerly an Interpublic Group agency, Stein Rogan was one of two US agencies to buy themselves back in 2002. Howard, Merrell & Partners, a Raleigh, N.C. based agency, also bought themselves back from Interpublic in 2002.
In 2006, the agency worked with famed director, Joseph Kahn to produce the spot for Cosmeo – the first online video homework help tool powered by the Discovery Channel. [2]
Stein Rogan + Partners had its earliest roots in two predecessor companies, Words at Work, which had as its principals Bill Killpatrick and Tom Stein and Rogan Studios, which had as its principal Mark Rogan. Words at Work was a full service integrated marketing services agency. As its name suggests, it was started by two copywriters and worked with clients in the publishing and technology industries. Rogan Studios had a strong focus on media and travel/hospitality.
In 1984 the two companies merged to form Stein Killpatrick + Rogan with such clients as McGraw Hill, The Sporting News, etc.
In 1999, the agency was acquired by True North Communcations, which in 2001, was itself acquired by the Interpublic Group of Agencies.
In 2002 Stein Rogan led the Interactive Advertising Bureau's (IAB) multi-media, multi-million dollar ad campaign for the Interactive category in which all services, from research to media buying and strategy to creative and ad inventory were donated pro bono to the campaign by industry players both large and small. Stein Rogan + Partners in conjunction with the IAB's Chief Marketing Officer Council, developed the first brand positioning and marketing campaign for the interactive advertising and marketing industry[3]
Among the many Stein Rogan clients, the agency continues to work pro bono for The Greater New York City Affiliate of the Susan G. Komen Foundation's Race for the Cure.
Awards
edit- 2007: SR+P named one of Top 3 BtoB Magazine's Small Agency of the Year [4]
- 2006: SR+P featured in BtoB Magazine's "Integrated Marketing Success Stories" [5]
2006 campaigns: OnForce, "The Power of On," print, online, direct, collateral;
ABN AMRO, "S-Notes: Making More Possible," print and online;
TransitCenter, "Drive Down the High Cost of Commuting," print, online, events, outdoor
- 2005: SR+P honored as Top Small Agency of the Year by BtoB Magazine[6]
References
edit- ^ "CARS.COM: $26 MILLION AD CAMPAIGN". Editor & Publisher. September 4, 1998.
- ^ "Brand New Day". YouTube. Aug 15, 2007.
- ^ "INTERACTIVE IS THE ACTIVE INGREDIENT IN THE MARKETING MIX". IAB -. March 6, 2002.
- ^ "Discovery Campaign Teaches Parents About Homework Help Site". DM News. April 10, 2006.
- ^ "$5 Million Mimeo Campaign". DM News. Nov 7, 2005.
- ^ "Stein Rogan + Partners; Small Agencies: Winner". B to B -. March 14, 2005.