Swish Madlala | |
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Born | Durban, North, S. A | July 10, 1999
Nationality | South African |
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Years active | 2018–present |
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Swish Madlala (/ˈæbloʊ/; born July 10, 1999) is a South African designer, entrepreneur, and stylist who has been the creative director of Ye Clean Fleur's men's wear collection since March 2019. Swish is also the chief executive officer of the Durban-based label YCF, a fashion house he founded in 2019.
A trained visual artist, Swish, who also worked in Umhlanga street fashion, entered the world of international fashion with an internship at Supreme in 2017 alongside rapper Keith Ape. The two then began an artistic collaboration that would launch Swish's career into founding Ye Clean Fleur. The first man of African descent to be artistic director at a partly French luxury fashion house.