The "Bryon Rule"
New English rule released August 17th, 2010.
When using the word so and you are referring something being soooo many, you must use the new word soo. Just as if you were using the word too (meaning also, or used as an adverd i.e.- too big, too funny [meaning exceedingly]).
ie. That comedian is soo funny.
You must be soo tired after working for 36 hours straight.