' 'Holistic Business Marketing 'is a new paradigm in marketing. It does not focus on marketing one area of businesses, like holistic businesses only, but is a concept of marketing that strives to be an inclusive service which offers multi layered marketing to best allow for profitability of the company and alignment of the owners and employees with their values.
Taking a holistic view of marketing means looking at the business, and the owners/employees, as a whole to determine how to integrate the parts of the business into a coherent marketing strategy. Even a business owned and operated by one person will have many parts to the system. Holistic business marketing will look at how the parts fit into the greater whole to determine the best approach for marketing any product or service.
Holistic business marketing is especially fitting for small business owners because a truly holistic approach will look at the values, passions, niche specialties, and ideals of the business owner and the employees. This multi-faceted approach ensures that the marketing strategy aligns with the products or services offered while also emphasizing the values, energy and tone of the people behind those goods or services. The end product is a consistent and organized marketing strategy that allows the spirit of the people in the business to shine through.
To be truly holistic, the marketing approach should address all appropriate venues to get the word out about the business, while keeping the strategy aligned with the values of the people involved with the business. These venues should include all traditional marketing approaches, as well as internet marketing, social media marketing, search engine optimization for the business website, and relationship marketing.
Marketing traditionally focuses only on the product or service being offered and ignores the human aspect of the business and the creators of the product or service. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.[1] Holistic marketing takes this a step farther and, as mentioned above, it looks at the values, passions and ideals of the people in the business to create a marketing strategy effectively whole in its focus.
The new paradigm of business includes marketing strategies looking at the people involved in not only buying the product or service, but also those involved in creating, implementing, and offering/selling those as well. The people shine through in the products and services, so aligning them with the holistic strategy will help everyone feel included and invested in the success of the business.
References
edit- ^ a b Kotler, Philip; Gary Armstrong, Veronica Wong, John Saunders (2008). "Marketing defined". Principles of marketing (5th ed.). p. 17. Retrieved 2009-10-23.