Roy F. Cammarano | |
|---|---|
 | |
| Born | Roy F. Cammarano August 10, 1957 |
| Nationality | American |
| Education | Bachelor of Education, Master of Business Administration |
| Alma mater | The College at Brockport, State University of New York, University of Phoenix |
| Occupation(s) | Author, Entrepreneur, Consultant, Public Speaker. |
Roy Cammarano (b. August 10, 1957) is an American author, entrepreneur, business consultant, and public speaker. He is best-known for his contributions to the fields of customer experience strategy and organizational development. His book, Creating Do-It-Yourself Customers, won the International Society for Performance Improvement's (ISPI) 2006 Award of Excellence.[1] Cammarano is also the founder of the Entrepreneurial Development Group (EDG).[2]
Early life and education
editRoy Cammarano was born in Buffalo, New York. He attended Lancaster High School in Lancaster.[citation needed] After graduation, he enrolled in The College at Brockport, State University of New York where he obtained a degree in education and competed in multiple state judo championships.[2][3][4] Cammarano also holds an MBA from the University of Phoenix.[2][5]
Business career
editCammarano started his business ventures in 1983 by selling memberships to a health club. He credits a seminar about non-manipulative selling that he took during this time for helping him to become the executive president of the San Francisco Business Times in 1986.[6]
In 1987, Cammarano was hired by Don Keough of American City Business Journals (ACBJ) to help manage the start-up of several new business-oriented newspapers in previously-unexplored markets.[citation needed] During his time at ACBJ, Cammarano helped the company reach the Inc. 500 index.[citation needed] By 1996, Cammarano was president of American Teleconferencing Services (ATS); a company that focused on conference call and group communication services. In 1998, the company was acquired by Premiere Global Services.[7]
During this time, Cammarano served as president of Premiere Conferencing, Voicecomm, and Enhanced Calling Services—all Premiere Global Services brands.[5] He was also President of Maxcomm and the executive vice-president of American Cities Business Journals.[citation needed] As of 2016, Roy Cammarano had served as president of three Inc. 500 companies.[which?][citation needed]
Cammarano and his business partner, Peter Honebein, developed a coproduction model of customer experience that is included in business and marketing curriculum and used as a resource for companies focusing on better ways to form meaningful customer relationships.[5]
Today, Cammarano continues to work as business consultant and as president of the Entrepreneurial Development Group and Customer Performance Group.[5]
Publications
editCammarano has authored two books: Entrepreneurial Transitions: From Entrepreneurial Genius to Visionary Leader and Creating Do-It-Yourself Customers: How Great Customer Experiences Build Great Companies. Entrepreneurial Transitions, published in 1993, addresses the stages of an entrepreneur's growth and how to reduce the pain of entrepreneurial transitions.[8] Creating Do-It-Yourself Customers, published in 2005, won the International Society for Performance Improvement's (ISPI) 2006 Award of Excellence.[1] It discusses how businesses can successfuly introduce and implement customer coproduction experiences such as self-checkout and self-customization, among others.[9]
Citations
edit- Alessandra, Tony (1987). Non-Manipulative Selling (Second ed.). Prentice Hall Press.
- Engel, Jacob (2014). The Prosperous Leader: How Smart People Achieve Success. Morgan James Publishing.
- Vanhamme, Joëlle; Michael Beverland (2009). Memorable Customer Experiences: A Research Anthology. Routledge.
References
edit- ^ a b "Self-service book wins award". Kiosk Marketplace. January 26, 2006. Retrieved 2017-08-16.
- ^ a b c "About Us". Entrepreneurial Development Group. Retrieved 2017-08-16.
- ^ "Guilderland Judo Club Claims Title In Regional Test". Schenectady Gazette. October 19, 1984.
- ^ ""College Judo Championship"". Black Belt. June 1980. p. 13.
{{cite magazine}}: Italic or bold markup not allowed in:|magazine=(help) - ^ a b c d Vanhamme, Joëlle; Michael Beverland (2009). Memorable Customer Experiences: A Research Anthology. Routledge.
- ^ Alessandra, Tony (1987). Non-Manipulative Selling. Prentice Hall Press. p. 11.
- ^ "Kansas company acquires ATS". Colorado Springs Business Journal. May 1, 1998. Retrieved 2017-08-16.
- ^ Waisglass, David (October 11, 1993). "Bookshelves stock help for entrepreneurs". The Des Moines Register.
- ^ "NEW Books from the AMA Bookstore". Marketing News. American Marketing Association. September 15, 2006.