Fifth Screen
The Fifth Screen is the most recent in a historic line of communication screens. It is commonly called Digital Signage or Digital Out Of Home.
The Fifth Screen represents the combination of www and or mobile 2G and 3G technologies or data delivered via physical uploads at screen placed in various environments.
The Fifth Screen is typically found in three main categories; Point of Sale, Point of Wait and Point of Transit. We will see millions of these screens deployed over the next five years in places like Retail to promote sales of products, or while waiting in line like at the bank, and in transit like Digital Billboards on a highway.
The Fifth Screen represents an unprecedented new medium that requires a number of elements to support it whether it is content, software, networks and Hardware.
HISTORY
Following the 1st Screen, (the Silver Screen, Movies) came the Second Screen, Television.
The Third Screen really came about after the advent of two technologies melding together, The Personal Computer and the publically available WWW in 1995.
Arguably the 4th screen is related to mobile hand held device see Forth Screen.
The Forth Screen followed in 2002 with the advent of Hand Held technologies and Wi-Fi, 2g and 3G mobile services.