How to Become a Cult Leader edit
per Anthony Pratkanis and Elliot Aronson, Age of Propaganda
- Create your own social reality
- Create a granfalloon
- Create commitment through a rationalization trap
- Establish the leader's credibility and effectiveness
- Send members out to prosletyze the unredeemed and to fundraise for the cult
- Distract members from thinking "undesirable" thoughts
- Fixate members' vision on a phantom