Robert The Tire Robert is the main character in the movie "RUBBER". As an inanimate object, Robert first realizes he has the ability to move. Upon this discovery he gains a taste for destroying items such as bottles. Coming across a bottle he couldn't destroy by rolling over it, Robert then discovers that he has telepathic powers and can blow things up. After blowing up the bottle he then goes on to blow up his first bunny rabbit. Acquiring a taste for destruction and with his abilities discovered, Robert ventures out into the world where he sets upon an unsuspecting town going on a mass killing streak.

The main catch line of the movie is very telling of Roberts personality. "Meet Robert. Little Tire, Big Dreams". Robert is shown to like watching nascar races on television showing his love for speed and hinting that maybe his big dream.

Robert also develops a love interest in the character Sheila played by Roxane Mesquida.

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