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PQ Media is a Stamford, Conn.-based company that tracks advertising and marketing trends. It specializes in analyzing spending in alternative media categories like digital out-of-home networks, word-of-mouth-marketing, Branded Entertainment and social media sponsorships.
PQ Media's reports forecasting spending in various niche segments are often cited in the media.
Its 2010 marketing forecast on the subject was cited by the Media Decoder Blog of the New York Times, [1] AdWeek, [2] Advertising Age, and Variety.
Its research on product placement in music videos by artists like Lady Gaga and Travie McCoy was cited in the New York Times.[3]
The company was founded in 2002 by President/CEO Patrick Quinn. [4]
References
edit- ^ http://mediadecoder.blogs.nytimes.com/2010/06/29/better-days-ahead-for-branded-entertainment-report-says/
- ^ http://www.adweek.com/aw/content_display/news/media/e3ife5a57734af1cf198199d3f8312fb1f8
- ^ http://www.nytimes.com/2010/07/06/business/media/06adco.html?_r=2&scp=2&sq=pq+media&st=nyt
- ^ http://www.pqmedia.com/executive-team.html
External links
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