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| Industry | Cosmetics |
|---|---|
| Founded | 2007 |
| Founder | Mehrbano Sethi |
| Headquarters | , Pakistan |
Area served | Worldwide |
| Products | |
Number of employees | 500 (2018) |
| Website | lusciouscosmetics.pk |
Luscious Cosmetics is a Pakistani makeup and skincare company founded in 2007 by an entrepreneur, Mehrbano Sethi. The company sells beauty products through retailers, like Luxola and Sephora, in 11 countries around the globe.
History
editLuscious Cosmetics was founded online in 2007 by Mehrbano Sethi, an undergraduate university student. Born in Lahore, Pakistan, Sethi obtained a degree in International Relations in 2000 from Boston University. Then, she returned to Pakistan and continued to promote her newly launched brand.[1][2][3]
Products and marketing
editLuscious Cosmetics offers six different lip products (including different types of sticks, glosses, primers, and liners) in up to 15 different colors. Eye shadows, eye primers, mascaras, eyeliners, blushes, concealers, face primers, foundations, highlighters, contours, powders, and palettes are also manufactured.[4][5]
After being sold through Luxola, Luscious Cosmetics gained a place at Sephora in 2015.[6][7][8] Now it is available from Sephora, Luxola, and other retailers in Hong Kong, Malaysia, Philippines, Singapore, and Pakistan. Later, in August 2017, it was launched in the United States too.[4][9][10][11][12]
Presently, the company has offices in Los Angeles, Dubai, and Lahore, as well as a staff of 500 employees.[13]
Cruelty-free cosmetic
editLuscious Cosmetics claims to be an all-vegan and cruelty-free brand with no testing on animals.[1][10][14]
References
edit- ^ a b "Here's The Real Story Behind The Rise And Rise Of Luscious Cosmetics, Pakistan's Premier Beauty Brand". Mangobaaz. Retrieved 19 February 2022.
- ^ Saeed, Mehek (2019). "Luscious Cosmetics rebrands to True + Luscious". The News.
- ^ Aamir, Samra (26 February 2013). "Designer wear and nail polish go hand in hand". The Express Tribune.
- ^ a b Bateman, Kristen. "Dubai's Cult Favorite Makeup Brand Luscious Cosmetics Is Coming to the U.S." Allure. Retrieved 19 February 2022.
- ^ "THE BUSINESS OF BEAUTY". The News. Retrieved 19 February 2022.
- ^ "Sephora takes Pakistan's 'Luscious Cosmetics' global after witnessing Luxola success". Cosmetics Design - Asia. 2 December 2015.
- ^ Shapouri, Beth (1 December 2015). "Meet Luscious, the Newest Cosmetics Line Set to Hit Sephora Stores". Glamour.
- ^ Sibtain, Momina (11 December 2015). "Mehrbano Sethi's Luscious Cosmetics goes global with a presence at Sephora". Dawn.
- ^ Levinson, Lauren (9 August 2017). "Dubai's Hottest Vegan Makeup Line Just Launched in the US — Here's What to Buy!". Popsugar.
- ^ a b "Let's make-up". The News. Retrieved 19 February 2022.
- ^ Pevreall, Katie. "Dubai's Favourite Vegan Make Up Brand Arrives In The USA". livekindly. Retrieved 20 February 2022.
- ^ Therese Batt, Marie (18 August 2017). "Vegan makeup brands in the U.S. can now include Luscious Cosmetics". blasting news.
- ^ "Luscious Cosmetics Creates Makeup Shades for All Women". Bostonia. Retrieved 19 February 2022.
- ^ "15 Best Pakistani Makeup & Cosmetic Brands". Desiblitz. Retrieved 20 February 2022.
Category:2007 establishments in Pakistan
Category:Cosmetics brands
Category:Pakistani brands