Meituan network marketing
Meituan is a chinese leading O2O (online-to-offline) local life service platform, connecting over 240 million consumers and five million local merchants via a comprehensive array of e-commerce services and products.[1] The concept of Meituan is to follow the "consumer first, business second, the United States group third" . It owns 600 million users and almost 4.5 million business partners that cover nearly all China. About 35 million people is using its APP everyday. Meituan offers a one-stop “travel life” service platform for users in order to achieve coverage of full consumption in different places. Therefore, now there are 70 million users of hotel and travel business in total.[2]
Appearance design: Meituan website dominately uses colors are white and green which leads to a relaxed and comfortable atmosphere while orange highlines something important. The structure of Meituan’s homepage is characterized by appealing appearance.
Price Strategy: as a discounted price, Meituan offers the customers with well accepted price range and enlarges the service scope for customers to choose.
Marketing channel strategy: online marketing, mobile app, message and email.
Sales promotion: in form of vouchers and price discount. Online evalution and share photos , then chosse a lucky consumer to send a prize.
Advertisement: social media such as weibo is the paltform of Meituan to promote new products. Meituan also uses this paltform for event marketing, for example, in 2012 carried out an activity named “recommended talented people and send BMW” . This event can increase the positivity of net friends and effectively enhance the reputation and visibility. What’s more, founder Wang Xing himself is the spokesperson of Meituan and he graduated from famous university. Meituan invites media, famous blogger, Internet insider to join in order to monitor the authenticity of Meituan.
Collaborators: Weibo is a valuable partner for Meituan as the brand has its own Weibo pages and use its social network as the main communication platform with followers. What's more, partnership with Xiecheng provides company with well guaranteed hotel service. [3]
Focus on customer service, such as make a phone call to ask the user's experience.
Facebook mobile social networking
The rise of the digital age has made social media a lasting trend, Facebook is still the leader of social networks, were initially as web-based and then extended towards access via mobile browsers and smartphone apps. Compared with Twitter, Instagram and Pinterest, Facebook continues to dominate the social media world. As of the fourth quarter of 2015, 823 million Facebook users accessed the social network exclusively through mobile device, exceed from 526 million users in the previous year. In 2016, there was Instagram started as mobile and later developed into web-based platforms as well. In 2016, there was practically1.6 billion active users around the world. Moverove, in the United States, a study named the usage of the most popular mobile social networking percentages showed that social media audiences spent a total of 230 billion minutes on Facebook in 2014, 80% higher than Instagram. Until January 2016, 52% of users in North America accessed social media through mobile when the global mobile social penetration rate was 27%.[4] The report in 2017 showed that around 1 billion users will visit Facebook via mobile devices and during this year, the US market plays a significant role with nearly 80% of Facebook users using mobile devices to access their accounts. Facebook mobile advertising revenue account for 10 billion dollars and occupy for 74% of revenue in total. It shows that by 2018, more than 75% of the Facebook users worldwide will access the service via their mobile phones.[5]
Please bear with us - we are trying to resolve the problem Victuallers (talk) 14:22, 10 May 2017 (UTC)
- ^ Meituan-Dianping. "Meituan-Dianping Taps into B&B Market With the Launch of Its Hazelnut B&B App". www.prnewswire.com. Retrieved 2017-05-11.
- ^ "Meituan-Dianping Hotel & Travel Business Group – ITB China". www.itb-china.com. Retrieved 2017-05-11.
- ^ "Meituan, the leader of online group buying websites in China - Daxue Consulting - Market Research China". daxueconsulting.com. Retrieved 2017-05-11.
- ^ "Topic: Mobile social media". www.statista.com. Retrieved 2017-05-10.
- ^ "Best Facebook Marketing Strategies - business.com". business.com. Retrieved 2017-05-10.