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Swifinity is a fictional tech company that is a subsidiary of the fictional tech company Co. and is a part of the Fictional Tech Universe on Twitter. They are known for constantly talking about Taylor Swift and hiding References to her work.
They launched their social media service, !#, on May 6th, 2023 publicly, and in private beta a few days earlier. The name !# is a reference to Taylor Swift's favorite number being 13. On a QWERTY Keyboard, holding shift while typing "13" makes "!#".