| Industry | Interactive, Advertising, Design, |
|---|---|
| Founded | 1999 |
| Headquarters | |
Area served | Global |
Key people | Founders: Anders Wahlquist Petter Westlund Pelle Nilsson |
Number of employees | 75+ employees |
| Website | http://www.b-reel.com/ |
B-Reel is a production company that specializes in the field of interactive solutions such as advanced digital production for web, physical installations, mobile and other media.
History
editCurrent owners Anders Wahlquist, Petter Westlund and Pelle Nilsson[1] founded B-Reel in 1999 in Stockholm, Sweden. In 2008 they opened an office in New York, NY. The following year they expanded to London, UK, and in 2010 B-Reel established themselves in Los Angeles, CA.
In 2009 B-Reel launched a traditional commercial film production company, B-Reel Films[2].
Awards and Recognition
editIn 2010 Creativity named B-Reel No 1 Digital Production Company in the world[3]. They have also been awarded prizes such as the Black Pencil of AD&D, the Grand Clio, Best in Show at SXSW, United Nations Award at New York Festivals and the Grand Prix at Cannes Lions[4][5]. In 2009 B-Reel entered the FWA hall of fame[6].
Stndrd
editB-Reel is one of the founders of Stndrd[7], an open source approach for establishing practices and standards in digital production. It was developed to make processes between vendors and clients in the digital world easier by building de facto standards in an open source environment.
Notable Projects
editThe Wilderness Downtown
editThe Wilderness Downtown is an interactive music experience for Arcade Fire's song We Used To Wait. It was on Time Magazine's list of the 30 All-TIME Best Music Videos[8].
3LiveShop
editA customer solution for telecom operator 3 (HI3G, Hutchenson Investor), this custom built hardware features a touch screen and live video communication.
Hotel 626
editAn online horror experience for chip brand Doritos
References
edit- ^ Diaz, Ann Christine, http://creativity-online.com/news/creativity-50-2011-pelle-nilsson-anders-wahlquist-petter-westlund/227972 "Creativity 50 2011: Pelle Nilsson, Anders Wahlquist, Petter Westlund" Creativity, June 05 2011
- ^ Ritchie, Kevin, http://www.boardsmag.com/articles/online/20090616/breelfilms.html "B-Reel launches B-Reel Films" Boards Magazine, June 16 2009
- ^ http://creativity-online.com/news/digital-production-company-of-the-year-breel/147421 "Digital Production Company of The Year: B-Reel" Creativity, Dec 02 2010
- ^ Diaz, Ann-Christine, http://creativity-online.com/news/old-spice-wins-one-of-three-cyber-grand-prix-at-cannes/228353 "Old Spice, 'Responses', 'Wilderness Downtown' and 'Pay With a Tweet' Earn Top Cyber Honors at Cannes", Creativity June 22 2011
- ^ Nudd, Tim, http://www.adweek.com/cannes-lions-2011/google-wieden-rga-each-pick-cyber-grand-prix-132807 "Google, Wieden, R/GA Each Pick Up a Cyber Grand Prix" Adweek, June 22 2011
- ^ http://thefwa.org The FWA hall of fame
- ^ http://stndrd.org Stndrd
- ^ Sanburn, Josh, http://www.time.com/time/specials/packages/article/0,28804,2085389_2085359_2085377,00.html "The 30 All-TIME Best Music Videos" Time Magazine, July 28 2011
External links
editCategory:Production companies Category:companies established in 1999