Gauthamsriram

Gautham was born and brought up in Chennai. Tougher than it sounds.

There’s so much noise, interference, broadcasting, and mis-placed selling going on across social media platforms, that trying to get attention, engagement, and a consistent audience can seem like an impossible task to some.

Old marketing methods invade your moments of genuine social media content creation – those awful old-school voices screaming at you to sell, sell, sell.

The same voices which try and eradicate anything useful, genuinely helpful or interesting to your audience.

The explosion of social media platforms, enticing you to draw in prospects, potential new clients – amidst the claims by the gurus, experts, and online marketing snakeoil salesmen, all trying to make us believe their automated content delivery systems can chalk up a million followers on your Twitter account in 24 hours, and provide a small fortune in revenue at the same time.

And on the other hand, there is a real challenge – from the relationship marketers.

The masters of social media engagement. Their rules are very different: they talk about things like being nice, passing on useful advice for free, paying extra attention to your fans, giving without expecting to receive – brilliantly summed up by this recent blog post, I think.

This brave and fearless blog post discusses, for me, things some traditional marketers and agency directors are very, very scared of indeed.

Things which prevent them from engaging themselves and their businesses effectively on social media platforms.

It’s a subject close to my heart, and a big reason why I advocate relationship marketing, powerful word-of-mouth advocacy, and client referrals as essential parts of my social media content strategy.

It has been since I started blogging five years ago, actually.

The number one way to write good social media content hinges on, simply, being a good person and sharing what you have.