‘blog’ ;a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversation style.
The main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website. The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience.
A ‘blog’, is also known as a weblog, is a website that is like a diary or journal. ...Bloggers [ a word for people who write on blogs ] often write about their opinions and thoughts. A blog containing video material is called a video blog or video log, usually shortened to vlog.