User:FAMSSB/Tru Vu Entertainment

Tru Vu Entertainment is a multi-faceted entertainment company that streams live programs via their website 24 hours a day, 365 days a year. The website will function as an Internet television network with multiple forms of entertainment. All of the programming on the site is audience interactive. As each show is hosted by a person called a Cyber Jockey (CJ), Internet viewers from around the world will watch the CJs and communicate instantaneously with them via typed comments flashed on a monitor in a studio. [1] The company is launching with a music channel, but plans to expand to channels in around 30 different categories.

History

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Tru Vu Entertainment initially began business in Nashville, Tennessee during October of 1998 as IM2K (Internet Music 2000). It was then described as a company that combined television, radio, and the Internet to create a medium that takes the music industry into the new millennium. [2] The IM2K website was used as a beta test, and ran live for three weeks tallying more than 300,000 visits [3] amongst viewers before the website was taken down and the studio was deconstructed.

The company relocated to Hudson, Florida and returned in October 2000 as Rave2000. Rave2000 debuted, as a live music channel that played all genres. After one year, around the same time as the end of the Dot-com bubble, the website was once again put to an end.

After spending years trying to find the ideal place to reopen business, in July 2010 the company relocated to McKeesport, Pennsylvania. Now named Tru Vu Entertainment, the company opened its doors at the former Immel's department store. [4] Tru Vu Entertainment is using the former clothing store to build a number of studios. In a plan to make this new medium a permanent fixture in the entertainment industry the company has hired employees both for production and non-production work. Tru Vu Entertainment plans to launch their new music channel in early 2011.

References

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  1. ^ James Thorner, "St. Petersburg Times", 10-9-2000, "(http://www.sptimes.com/News/100900/news_pf/Hernando/Entrepreneur_hopes_hi.shtml)", 12-16-2010
  2. ^ "American Music Teacher Magazine", 12-1-1998, "(http://www.highbeam.com/doc/1P3-36879859.html)", 12-16-2010
  3. ^ James Thorner, "St. Petersburg Times", 10-9-2000, "(http://www.sptimes.com/News/100900/news_pf/Hernando/Entrepreneur_hopes_hi.shtml)", 12-16-2010
  4. ^ Jennifer R. Vertullo, "McKeesport Daily News", 7-23-2010, "(http://www.pittsburghlive.com/x/dailynewsmckeesport/s_691691.html)", 12-16-2010


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