User:Eng101wwend/Christy Dena

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Christy Dena is a writer and academic at the forefront of transmedia and crossmedia. A lot of her work is centered around alternative reality games, or ARGs, which are interactive narratives that use the human world. She has written numerous articles about ARGS for a variety of media platforms. [1]



Christy has an extensive background of enthusiastic support from her peers, professors and the crossmedia community.  Christy is known for her upbringings of ARG’s- alternative reality game, which is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions. She writes articles about changes to entertainment for arts newspapers, popular online portals and books. These articles can be found at .

What’s My Passion? Basically, I’m passionate about anything to do with cross-media entertainment…transmedia storytelling, distributed narrative, cross-sited narrative, cross-media communication, convergent storytelling, multi-platform storytelling, 360 content, integrated marketing, neo-baroque aesthetics, multivariant narrative, networked narrative environments, cross-media, X-media, XME, inter-media world franchises, mixed reality gaming, augmented reality, alternate reality games …whatever you want to call it.

Life biography

Born Richmond, Victoria, Australia on 23rd September, 1972.

She began her creative career in theatre, working as a writer, producer, performer and director. She then pursued her passion for animation and became a producer in Australia’s first ever fully-digital production studio. For years, she produced digital effects for television commercials and TV shows, as well as CD-ROMs and websites


Education Bachelor of Visual and Performing Arts- Monash University (1994) Postgraduate Diploma of Creative Writing- School of Creative Arts University of (2003) Melbourne PhD on Transmedia Practice-School of Letters, Art and Media, University of Sydney.(2009)



Professional Background/ Career Christy is currently the director of Universe Creation 101 (http://www.universecreation101.com/). Her current work consists of personal projects, serving as a consult for other creative developers and designing and presenting workshops on trans-cross media. Writer at RealTime Magazine Owner at Universe Creation 101 Independent Consultant Christy Dena specializes in the design and execution of trans/cross-media projects. She consults on the design of transmedia projects and is developing her own creative projects and web services. Her clients include Nokia Finland, ABC, Wieden + Kennedy, Australia Council for the Arts, Australian Film Festival, AFTRS Recently submitted her PhD on transmedia practice at University of Sydney

Publications Co-wrote the Australian Literature Board’s Writers’ Guide to Making a Digital Living Has given presentations on the design of cross-media projects to big companies worldwide.

      The full list of transmedia articles is here: http://www.universecreation101.com/services-2/writing/

Other academic articles can be found here: http://www.christydena.com/publications/books-journals-conf-papers-reports/ Book articles Dena, C. (2010) ‘Creating Quality Cross-Media Experiences‘, Drew Davidson et al (ED) in Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences, ETC Press; 35-37 Dena, C. (2010) Beyond Multimedia, Narrative, and Game: The Contributions of Multimodality and Polymorphic Fictions‘ in Ruth Page (Ed.), New Perspectives on Narrative and Multimodality Routledge; 183-201 Dena, C. (2007) ‘A Quick Primer on Alternate Realities’ in Friedrich von Borries, Steffen P. Walz and Matthias Bottger (Eds) Space Time Play: Synergies between Computer Games, Architecture and Urbansim, Birkhauser: Basel, Boston, Berlin; 238-241. Dena, C. (2005) ‘Punto, Linea E Superficie‘ in Giovagnoli, M., Fare Cross-Media: From Big Brother to Star Wars, Theory and Techniques of the Integrated and Distributed Use of Simultaneous Media, Dino Audino Editore, pp.126-129. Dena, C. (1996) ‘The Digital Direction’, Wizards of Oz, The Thirteenth Book, Armadillo Publishers, Melbourne, pp: 110-113.





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