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The term "Web Experience Management" or "WEM" (2007–present[citation needed]) is the evolution of website needs from managing content (Web Content Management - WCM) to managing the entire experience of users on the web (Web Experience Management - WEM)[citation needed]. The term originally was coined by Web Content Management (WCM) software vendor FatWire as a means to describe the management of the experience an organization’s customers, partners and employees have on their website[citation needed]. Web Experience Management is reasonably[citation needed] broad and can represent anything that facilitates loyalty, engagement and interaction on websites[original research?].
By now, several other leading[weasel words] WCM vendors (EMC Corporation, Vignette and others[peacock prose]) have adopted the term as well as to describe the key direction of their companies and the purpose their software packages[citation needed] - the concept of Web Experience Management is now seen by both vendors and analysts as a natural evolution of WCM[citation needed].
The Web Experience Management System is to a Web Content Management System what WEM is to WCM[dubious ] - an evolution in the software systems deployed and used by a company to manage their online presence[original research?].
See also edit
References edit
- J. Boye: “Experience Management”..Meaningless vendor jargon!
- KMWorld: Web Experience Management
- AIIM Article on Web Experience Management
Category:Branding Category:Buzzwords Category:Internet memes Category:Social information processing Category:Internet ages