http://www.marquecanadabrand.agr.gc.ca
Canada Brand International (French: Image internationale de la marque Canada) for the food and agriculture sector, also referred to as Branding Canada or Branding Strategy is a department within the International Markets Bureau which falls under the guidance of the Market and Industry Services Branch which in turn is part of Media:Agriculture and Agri-Food Canada (AAFC)(French: Agriculture et Agroalimentaire Canada).
Canada Brand International was developed in close partnership with industry and provincial governments and is based on solid research. This initiative is designed to help take Canada's strong international image and leverage it to increase the sales and profile of Canadian food and agriculture products.