Transclude the common name section from the Article Titles policy page:
Principal Naming Criteria edit
Transclude: This is on top.
Double subst test
- Recognizability – The title is a name or description of the subject that someone familiar with, although not necessarily an expert in, the subject area will recognize.
- Naturalness – The title is one that readers are likely to look or search for and that editors would naturally use to link to the article from other articles. Such a title usually conveys what the subject is actually called in English.
- Precision – The title unambiguously identifies the article's subject and distinguishes it from other subjects.
- Concision – The title is no longer than necessary to identify the article's subject and distinguish it from other subjects.
- Consistency – The title is consistent with the pattern of similar articles' titles. Many of these patterns are listed (and linked) as topic-specific naming conventions on article titles, in the box above.
Substitute: This is on top. Double subst test
- Recognizability – article titles are expected to be a recognizable name or description of the topic.
- Naturalness – titles are expected to use names and terms that readers are most likely to look for in order to find the article (and to which editors will most naturally link from other articles). As part of this, a good title should convey what the subject is actually called in English.
- Precision – titles are expected to use names and terms that are precise, but only as precise as is necessary to identify the topic of the article unambiguously. For technical reasons, no two Wikipedia articles can have the same title. For information on how ambiguity is avoided in titles, see the Precision and disambiguation section below and the disambiguation guideline.
- Conciseness – titles are expected to be shorter rather than longer.
- Consistency – titles are expected to follow the same pattern as those of similar articles. Many of these patterns are documented in the naming guidelines listed in the Specific-topic naming conventions box above, and ideally indicate titles that are in accordance with the principal criteria above.