AppFlicks is a hybrid, community entertainment platform focused on streaming media. A guide for news, reviews and comparison tools, while combining elements of a social network, inviting users to join one of three groups, with distinct content engagement privileges, allowing them to create their AppFlicker, JoulePepper or AuteurX profile, where their contributions are highlighted, while also engaging with others via an internal messenger and composing their own reviews, forums and comments. Visitors to AppFlicks can vote in polls and rate everything they see via a clever, 1-5 point raking system based on the Scoville heat scale, called JoulePeppers. The name is derived from the term joule, a measurement of energy, paired with 5 types of peppers.

While not an App, AppFlicks is a Web-based application or fully responsive mobile Website focused on the streaming entertainment community, covering esports, video games, music and video: sports, news, television series, movies and film. The name AppFlicks is derived from mobile App or application as the source for mobile Flicks, slang for movies, based on the flicker of a film strip at a cinema.

The beta of AppFlicks was launched in October 2019, replaced with the long-delayed, current iteration in February 2021. Created by BrandInflux founder Ron Vining, AppFlicks has drawn comparisons to platforms such as IMDb, LINE, Reddit, Rotten Tomatoes with a YouTube-like, video processing feature, called, AuteurX - listed as coming soon by Q4 of 2021. AppFlicks owned and operated by Learnami, based in Singapore.

According to coming soon pages and posting job openings, AppFlicks is far from complete, launched with just 1/4 of its proposed features functioning. When completed the site will also include gamification, video processing, ecommerce, learning, promotional tools and a user rewards system.