Videology is the developer and provider of a video advertising technology platform used by advertisers, marketing agencies and media companies to address specific consumer audiences across devices through the use of data.[1][2] The company’s platform uses data analysis to direct advertising messages to consumer segments through the use of demographics, psychographics, behavioral, purchase segments and more.[3][4]
References
edit- ^ Dance, Scott. "Scott Ferber's TidalTV rebrands as Videology". Baltimore Business Journal. Retrieved 13 July 2013.
- ^ O'Malley, Gavin. "TidalTV Becomes Videology, Pushes Tech". OnlineMediaDaily. Retrieved 13 July 2013.
- ^ Shields, Mike. "Videology Reels in $60 Million in Fresh Capital". AdWeek. Retrieved 13 July 2013.
- ^ Kaplan, David. "Videology Takes 'Cartesian' Approach To TV/Online Convergence". AdExchanger. Retrieved 13 July 2013.