Anja Reimer, Ph.D., is a marketing expert, focusing on consumer and brand research. She studied and worked at the University of Bern (Switzerland), the University of Southern California (USA), and the University of Miami (USA). Her academic work includes:
Books
edit- Kühn, R., Reimer, A. and R. Fasnacht (2006), Marketing: System, Strategie und Instrumente [1]
- Reimer, A. (2004), Die Bedeutung des Dienstleistungsdesign für den Markterfolg [2]
Articles
editReimer, A. and V. Folkes (2008), The Influence of Information Valence and Managerial Control on Consumers' Inferences Across Service Providers, Marketing - Journal for Research and Management [3]
Reimer, A. and R. Kühn (2005), The Impact of Servicescape on Quality Perception, European Journal of Marketing [4]
Reimer, A. and R. Kühn (2004), Wenn die Zimmertemperatur zum Wettbewerbsvorteil wird, io new management [5]
Reimer, A.(2003), Die Bedeutung des Dienstleistungsdesign für den Markterfolg von Dienstleistungsunternehmen, Die Unternehmung [6]
Anja Reimer has led several consumer and brand research projects for various clients, including Sony, Swiss Post, T-Mobile, and Sunrise.