| Industry | Public relations |
|---|---|
| Founded | 1972 in Washington, D.C., USA |
| Founders | Bill Novelli Jack Porter Mike Carberry Robert T. Druckenmiller[1] |
| Headquarters | New York, New York , USA[2] |
Number of locations | 35 (2017) |
Area served | Worldwide |
Key people | Brad MacAfee (CEO) |
Number of employees | 720 (2017) |
| Parent | Omnicom Group |
| Subsidiaries | Cone Communications Voce Communications[3] |
| Website | www |
Porter Novelli is a public relations agency that serves clients across the consumer brand, health and wellness, food and nutrition and technology industries.[4] The company has 35 owned offices worldwide[3] and clients in 60 countries.[5] Porter Novelli is part of Omnicom Group, a global marketing and corporate communications holding company.[3]
History
editBill Novelli, Jack Porter, Mike Carberry, and Robert T. Druckenmiller founded the agency in 1972. Druckenmiller, Novelli, and Porter had met while working for the Peace Corps, and shared an ambition to "do well by doing good."[1][5] The company's first major client was the National Heart, Lung, and Blood Institute of the National Institutes of Health, for which the agency helped create the National High Blood Pressure Education Program.[6][7] In 1981, an advertising agency in Chicago called Needham Harper Steers acquired Porter Novelli, turning the agency into Needham Porter Novelli and enabling it to expand to additional cities. Needham merged with Omnicom in 1988, allowing Porter Novelli to expand internationally. The firm established Porter Novelli International in 1996, partnering with UK firm Countrywide Communications Group, a fellow Omnicom agency.[1][8]
In 2008, Porter Novelli created Jack & Bill, a pop-up agency offering pro bono services to five clients.[9] The agency acquired Voce Communications, a technology PR and social media firm, in 2011.[10] Porter Novelli veteran Brad MacAfee was appointed global CEO of the agency in February 2015.[11] In 2017, Omnicom shifted Cone Communications under Porter Novelli, although Cone retains its separate brand.[12]
Notable campaigns and clients
editPorter Novelli’s clients include the Almond Board of California,[13] T-Mobile,[14] Johnson & Johnson,[15] and Citrix.[16] The agency has received attention for campaigns including Florida's anti-tobacco "Truth" campaign,[17] an HIV prevention campaign for the Centers for Disease Control,[18] the current USDA MyPyramid food guidance system,[19] and the M&M’s Global Color Vote.[20] In 2015, Porter Novelli helped facilitate the Ice Bucket Challenge with the ALS Association, and guided the campaign to touch the largest national and international media markets.[21]
Reception
editPorter Novelli was named a PRWeek Best Place to Work in 2014[22] and 2016,[23] and a PR News Top Place to Work in 2015[24] and 2016.[25] In 2016, the Public Relations and Communications Association named the agency its International Consultancy of the Year,[26] and in 2017, the Holmes Report named it the best large PR agency to work for in North America.[27]
References
edit- ^ a b c Heath, Robert L. (2005). Encyclopedia of Public Relations. Sage Publications, Inc. p. 266. ISBN 9781412952545. Retrieved 12 May 2017.
- ^ "Porter Novelli". Crunchbase. Retrieved 12 May 2017.
- ^ a b c PRWeek staff (1 May 2017). "Porter Novelli - Looking to new areas". PRWeek. Retrieved 12 May 2017.
{{cite news}}: Unknown parameter|registration=ignored (|url-access=suggested) (help) - ^ "Company Overview of Porter Novelli, Inc". Bloomberg. Retrieved 12 May 2017.
- ^ a b Miller, Kathleen. "Power Profile: Bill Novelli: Former ad man unites AARP's 38 million members in pursuit of retirement security". Washington Examiner. Retrieved 17 April 2017.
- ^ Holmes, Paul (25 April 2009). "Porter Novelli Wins New NHLBI Business". The Holmes Report. Retrieved 12 May 2017.
- ^ Novelli, Bill; Workman, Boe (3 October 2006). 50+: Igniting a Revolution to Reinvent America. St. Martin's Press. p. 6. ISBN 1429980176. Retrieved 12 May 2017.
- ^ Nicholas, Kate (13 December 1996). "NEWS: 1996 Mad cows, fat cats and blue Pepsi". PRWeek. Retrieved 15 May 2017.
- ^ Elliott, Stuart (September 16, 2008). "A Pop-Up Agency Shows Off Emerging Talent". The New York Times. Retrieved May 22, 2010.
- ^ Bruell, Alexandra. "Porter Novelli acquires tech PR firm Voce Communications". PRWeek. No. 24 February 2011. Retrieved 15 May 2017.
- ^ Lazare, Lewis. "Porter Novelli names Brad MacAfee to top global post". Chicago Business Journal. Retrieved 17 April 2017.
- ^ Czarnecki, Sean (9 February 2017). "Omnicom shifts Cone Communications under Porter Novelli". PRWeek. Retrieved 15 May 2017.
- ^ Lewis, Tanya. "Health Messaging a Success for Nutty Campaign". PR Week. Retrieved 17 April 2017.
- ^ "T-Mobile invites media to a drinking game during competitors' earnings calls". Ragan's PR Daily. Retrieved 17 April 2017.
- ^ Stein, Lindsay. "Porter Novelli names Pfizer veteran Nayar as client lead for Johnson & Johnson". PR Week. Retrieved 17 April 2017.
- ^ Stein, Lindsay. "Citrix brings in Voce follwing agency consolidation". PR Week. Retrieved 17 April 2017.
- ^ Zbar, Jeffery D. (28 June 1999). "National Pr Society Awards Anvil To Novelli For Anti-smoking Ads". Sun-Sentinel. Retrieved 12 May 2017.
- ^ Quenqua, Douglas (29 October 2004). "CDC hands Porter Novelli HIV-prevention brief". PRWeek. Retrieved 12 May 2017.
- ^ Van Der Pool, Lisa. "Porter Novelli Wins PR Contract With USDA". Adweek. Retrieved 16 May 2017.
- ^ Holmes, Paul. "M&M's Global Color Vote". Holmes Report. Retrieved 16 May 2017.
- ^ Nichols, Laura (2 July 2015). "Comms team goes all hands on deck amid ALS fundraising phenomenon". PR Week. Retrieved 9 May 2017.
- ^ "Best Places to Work in US PR 2014". PRNews. Retrieved 17 April 2017.
- ^ "PRWeek 2-16 best places to work U.S". PRWeek. Retrieved 17 April 2017.
- ^ Seymour, Chris. "2015 Top Places to Work in PR: Porter Novelli". PR New for Smart Communicators. Retrieved 17 April 2017.
- ^ Seymour, Chris. "2016 Top Places to Work in PR: Porter Novelli". PR News for Smart Communicators. Retrieved 17 April 2017.
- ^ "Who triumphed at the PRCA National Awards". PRWeek. Retrieved 17 April 2017.
{{cite web}}: Unknown parameter|registration=ignored (|url-access=suggested) (help) - ^ "Top 5 PR Agencies to Work for in North America — Large". The Holmes Report. Retrieved 15 May 2017.