Customer Tiering is the practice of providing different quality of service to customers based on each customer's value to the entity providing service. Value can be historic, current, or anticipated future value here, as the servicing entity chooses. Each tier is made up of customers receiving the same level of service.
Pricing might, or might not, vary across tiers. Yet in most key account management models non-price resources allocated and deployed will value significantly. In the consumer products industry this includes for example differences in brand, packaging, people and tools. Media:retailnetgroup.com
Examples include:
See also