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Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos) through collections known as pinboards. Pinterest acts as a personalized media platform. Users can browse the content of others in their feed.
Users can then save individual pins to one of their own boards using the "Pin It" button, with pinboards typically organized by a central topic or theme. Users can personalize their experience by pinning items, creating boards, and interacting with other members. The end result is that the "pin feed" of each user displays unique, personalized results.
Content can also be found outside of Pinterest and similarly uploaded to a board via the "Pin It" button, which can be downloaded to the bookmark bar on a web browser, or be implemented by a webmaster directly on the website. They also have the option of sending a pin to other Pinterest users and email accounts through the "Send" button.
Some websites include red and white "pin it" buttons on items, which allow Pinterest users to pin them directly. In 2015, Pinterest implemented a feature where it allows users to search with images instead of words.
Initially, there were several ways to register a new Pinterest account. Potential users could either receive an invitation from an already registered friend, or they could request an invitation directly from the Pinterest website that could take some time to receive. An account can also be created and accessed by linking Pinterest to a Facebook or Twitter profile. When a user re-posts or re-pins an image to their own board, they have the option of notifying their Facebook and Twitter followers. This feature can be managed on the settings page.
On the main Pinterest page, a "pin feed" appears, displaying the chronological activity from the Pinterest boards that a user follows.
A "board" is where the user's pins are located. Users can have several boards for various items such as quotes, travel or, most popularly, weddings. A "pin" is an image that has either been uploaded or linked from a website. Once users create boards and add pins, other users can now repin, meaning they can pin one user's image to their board as well. Once the user has set up their account and boards, they can browse, comment, and like other pins. Users might be discouraged by repeated images and difficult-to-follow direct linking features. Pinterest has also added the option of making boards "secret" so that the user can pin to and view boards that only the user can see when logged into their own account.
Pinterest does not generate its own content; rather, it draws from many resources around the web and compiles them in one convenient location for users.