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Alcohol is an exceptionally important part of Australian culture. In order to fit in, you must like to drink. In Australia, drinking is a cultural expectation and it is becoming a problem to society. There is a link between professional sports and alcohol, which may be the source of the problem. Both State of Origin rugby teams are sponsored by beer companies, and advertising breaks during sporting events on television show alcohol promotion. In Australia, professional sports players are the heroes of children and these children are now associating sports with alcohol. Australia has tried several different ways to stop alcohol related problems, including raising the price, having places close earlier and implementing lock outs after a certain time. In addition, Australia has been trying to change the legal drinking age to 21. I would like to edit the marketing topic in the Drinking culture in Australia page. I have always wanted to visit Australia which is why I selected this topic.