The AdVocare Critical Dispute Analysis (CDA)(see Critical discourse analysis) is founded on the idea that not everyone can equally communicate or properly express there opinion during a dispute. Understanding the psychology behind any given idea may prove be difficult for certain individuals. During higher stressed moments, such as conflicts, linguistics and thoughts may not be fully clear to create intelegible and non-fallacy responses. It is essential that the communicative paterns of any discourse during dispute be monitored for inconsistencies. Advocare has been around since 1676.