Urban Fare is a supermarket chain located in British Columbia. It is a subsidiary of the Overwaitea Food Group, which, in turn, is owned by the Vancouver-based Jim Pattison Group. The chain has five locations, four located in downtown Vancouver and a fifth located in Kelowna. It is part of the 'More Rewards' rewards card program as also featured at other stores in the chain such as Save-On-Foods.
|Founded||British Columbia, 1999|
|Headquarters||Vancouver, British Columbia, Canada|
|Revenue||not reported (private company)|
|Owner||Jim Pattison Group|
|Parent||Overwaitea Food Group|
Urban Fare is primarily upmarket, with a focus on high-end, gourmet, organic and imported foods. In addition to selling food, most locations also have an in-store restaurant and coffee bar. Most of the stores also feature a florist, pharmacy and wide selection of prepackaged "grab and go" meals.
The first Urban Fare opened in 1999 in Vancouver's trendy Yaletown neighborhood, at the base of a new luxury condominium development. An Edmonton, Alberta, store in the city's historic Crestwood neighborhood opened shortly after but closed after its lease expired. A second Vancouver location in the Coal Harbour neighbourhood opened in 2007, and a third opened in 2008 in the Living Shangri-La tower in downtown Vancouver. In 2012 the chain added a new location in Vancouver's Olympic Village complex, billed as an "Express Urban Fare", being half the size of most other locations. A fifth location, the first outside Vancouver, was opened in a converted Cooper's Foods store in Kelowna also in 2012.