United Country Real Estate

United Country Real Estate is a franchise-based real estate marketing company. The company provides leads, marketing programs, advanced training and technology solutions[buzzword] to affiliated realtors that pay a franchise fee. It operates more than 3,000 websites targeting local markets. The websites collectively obtain 2.9 million monthly unique visitors.[3] The franchise system provides vast support in terms of marketing, technology and training. From a marketing standpoint, United Country publishes catalogs and listings, pays for advertising, develops marketing programs, creates brochures, postcards and email content, provides computer systems and support.[4][5][6]

United Country Real Estate
TypeReal Estate Network
IndustryReal Estate
Founded1925; 97 years ago (1925)
FounderRoscoe Chamberlain
Number of locations
511 (2012)[1]
Area served
Key people
Mike Duffy (president)[2]

The company also offers an in-house real estate advertising agency, "Enhanced Marketing Solutions". It also does so by its focus on rural real estate (farms, ranches, country homes for sale, and small town/lakeside property) as opposed to urban and suburban real estate.


United Country Real Estate was founded in 1925 with a focus on farms and ranches in rural towns[1] by Roscoe Chamberlain out of a Kansas City bank.[7] It published the first rural properties catalog in 1928,[4] which was put on display at the Smithsonian in 1981.[8] In 1951, Chamberlain's son, Robert M. Chamberlain, became the president of the company.[9]

Founded under the name United Farm Real Estate, it changed names to United National Real Estate to reflect its expansion into suburban neighborhoods in 1986.[10]

The company was acquired by a management group in 1990 and changed its name again to United Country seven years later.[4] United Country Real Estate had approximately 150 franchises by 1997 and 300 by 1999.[4] This grew to 700 franchise members by 2007, when Dan Duffy and his investment partners acquired the company.[11] In 2010 the organization raised $1 million in funding to expand its web presence for suburban areas with a local population of 50,000 or more.[12] Two years later, United Real Estate was launched, which built "United Lounges," which provide an office facility for affiliated realtors, in Houston, Chicago, Philadelphia and Washington.[5]

As of 2013, it has 4,000 participating real-estate agents.[13] In 2015, the company partnered with McCarthy Capital Fund V to expand plans for growth. Existing management increased its ownership as part of the transaction and will remain in place without exception. Today, the company operates under the name United Country Real Estate and specializes in "lifestyle", country and small town properties around the country and in Mexico and Central America.[14]


United Country Real Estate raised $24,000 for the Carrington Charitable Foundation at their annual Training and Awards Conference March 13, 2020, at a live auction event.[15]


  1. ^ a b Stratton, Kelly (August 1, 2012). "United Country Real Estate Expands Network in Costa Rica". nreionline.com. Retrieved June 3, 2013.
  2. ^ Silk, Robert (June 27, 2021). "Homes on the range: Luxury ranch sales are booming in Colorado and the West". KDVR. Retrieved October 9, 2021.
  3. ^ "United Country Real Estate Launches into Urban America". Networks. Vol. XXV number 4. Real Trends.
  4. ^ a b c d "Companies to Watch: United Country Real Estate". Realtor Magazine. November 1999. Retrieved June 7, 2013.
  5. ^ a b Swanepoel, S.; J. Conaway; R. Hahn; M. Cohen; M. Davison; T. Mitchell (2012). "The United Lounge". Swanepoel.
  6. ^ Evans, Mariwyn (October 2009). "Let the Bidding Begin". Realtor Mag. National Association of Realtors. Retrieved June 7, 2013.
  7. ^ Hodges, Dave (January 19, 2014). "Large tracts on the market offer potential for buyers". Tallahassee Democrat. p. G3. Retrieved October 9, 2021 – via Newspapers.com. It was 1925 when businessman Roscoe Chamberlain founded United Farm Agency with the idea of providing city dwellers with information about rural properties for sale... In 1928 the Kansas City, Mo.-based company produced the first-ever real estate catalog of all the places being offered.
  8. ^ "United Farm's 1928 Catalog Accepted by Smithsonian". The Kingman Daily Miner. October 18, 1981. Retrieved June 7, 2013.
  9. ^ "To United Farm Helm". The Kansas City Star. April 9, 1961. p. 8F. Retrieved October 9, 2021 – via Newspapers.com.
  10. ^ "Behind the Counter". The Union Democrat. May 23, 1986. Retrieved June 7, 2013.
  11. ^ Davis, Jim (March 23, 2008). "Pastoral Living: United Country Real Estate Cultivates Residential Buyers with Allure of Green Acres". Kansas City Business Journal. Retrieved June 7, 2013.
  12. ^ Klaus, Krista. "United Country Raises $1M to Develop Urban Real Estate Websites". Kansas City Business Journal.
  13. ^ Our History, United Country Real Estate, retrieved June 7, 2013
  14. ^ Edward D. (July 8, 2021). "Low-Cost Franchise Opportunities for a Financially Secure Future". bestsmallbusinessloans.com. Retrieved October 9, 2021.
  15. ^ "United Country Real Estate Raises $24,000 for Veterans in Live Auction". Globe Newswire. 31 March 2020. Retrieved 17 June 2020.{{cite web}}: CS1 maint: url-status (link)